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American Purchase Decisions And Strategies for Maintaining Personal Control

NRN a National Research Network
March 1, 2008
76 Pages - SKU: NSNT1724384

Abstract Table of Contents Search inside this report Related Reports

Countries covered: North America

Americans buy over $8.3B of goods and services annually. There are now a multitude of choices available as to where and how to acquire products and services, including the internet.

Faced with a complicated marketplace and a risky and sometimes horrific world, consumers have learned to use the internet to exert control over the marketplace - and this feeling of control, excites and empowers the consumer like never before.

General Growth Properties, Inc.’s National Survey Network has commissioned this custom study to determine where consumers buy what type of goods and services, the current impact of the internet as a channel option, and which strategies consumers use to reduce risk in making purchase decisions and ultimately maintain perceived control in today’s busy and complicated world.

I. Objectives
II. Methodology
III. Executive Summary
IV. Detailed Findings: 1. Household Penetration In The Past Month; 2. Gender & Child Status of In-Person & Online Shoppers; 1. Household Penetration In The Past Six Months; 2. Age of Pre-Purchase Internet Researchers; 3. Income of Pre-Purchase Internet Researchers…; 1. Household Penetration In The Past Month; 2. Age of Purchasers Using Recommendation Of Friend; 3. Income of Purchasers Using Recommendation of Friend; 1. Household Penetration In The Past Year; 2. Most Popular Purchase Decision Services Sought; 1. Household Penetration In The Past Year; 2. Age of Purchasers Refusing Product Or Service; 3. Income of Purchasers Refusing Product Or Service; 1. Household Penetration In The Past Year; 2. Age of Consumers Researching A Medical Condition Or Diagnosis; 3. Income of Consumers Researching A Medical Condition Or Diagnosis; 1. Household Penetration In The Past Month; 2. Age of Consumers Watching Home Improvement Or Design Programs; 3. Income of Consumers Watching Home Improvement Or Design Programs; 4. Frequency of Viewing Home Improvement Or Design Programs; 1. Household Penetration In The Past Year; 2. Age of Consumers Completing Instructional Class Or How-To Book Or Video Or DVD; 3. Income of Consumers Completing An Instructional Class Or How-To Book Or Video Or DVD; 1. Household Penetration In The Past Year; 2. Age of Consumers “Scrapbooking”; 3. Income of Consumers “Scrapbooking”; 4. Incidence of Consumer “Scrapbooking” By Format…; 1. Removal of Extra/Unused “Stuff”; 2. Kitchen Storage Space; 3. Closet Storage & Organization; 4. Garage Storage & Organization; 1. How-To Book; 2. Building Sustainable Home; 3. Sustainable Gardening; 4. Growing Own Produce; 5. Growing & Harvesting Organic Vegetable Garden; 6. Community Supported Agriculture Program
V. Appendix

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American Purchase Decisions And Strategies for Maintaining Personal Control

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