NRN a National Research Network

GGP's National Survey Network is your resource for fast, cost effective consumer research and intelligence. We have the advantage of unparalleled access to the American consumer by having survey capabilities and expertise in both in-person and online research.

The National Survey Network publishes a series of studies that keeps a constant pulse of consumer shopping behaviors and attitudes during key shopping periods though out the year. 2007 reports included Back to School and Holiday Shopping studies. We also publish ongoing reports covering topical issues thruout the year.

The National Survey Network capitalizes its unique proximity to 50 million consumers thru its multi channel networks:

In-person mall intercept surveys-using General Growth Properties nationwide mall network to capture top of mind attitudes, of who is in your stores, and who is walking past and shopping elsewhere.

Online surveys via our multi-million member consumer panel.

This capability comes to us thru a strategic relationship with one of the most respected and qualified on-line panel management companies. This panel is one of the largest shopper-centric panels in the United States.

NSN Chat-is our latest research tool that allows organizations to achieve qualitative and quantitative online research, simultaneously through a single platform. We conduct an online survey with the added capability of a moderated one-on-one interview session taking place within the online survey. These sessions occur in an interface similar to instant messenger, and afford researchers the unique opportunity to probe deeper with respondents during an online quantitative study.