Business-to-Business Lead Generation Strategies
N.A.P.C.O.
January 1, 2002 42 Pages - SKU: WL1737413
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| In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result, a multi-step marketing strategy must be employed. You'll find that this guide covers everything from offer/list selection, telemarketing, and program creation to lead funneling, media integration and marketing strategy for the business-to-business marketing community.
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1) Lead Generation Best Practices
2) The Multi-Step Sales Process
3) New Trends in Lead Capture
4) 9 Tips to Improve Lead Generation
5) Offers for B-to-B Lead Generation
6) Warming Up to Cool Prospects
7) Telemarketing Strategy
8) B-to-B Teleprospecting
9) Good Will Hunting: How to Create, Cultivate and Keep Your Prospects’ Good Will
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