The Secrets of Emotional, Hot-Button Copywriting
6/14/2010 | published by: N.A.P.C.O.
... for more information. The secret of great copy is using the seven key copy drivers -- the emotional hot-buttons that cause people to act: fear greed guilt anger exclusivity salvation flattery. "If your copy isn't ...
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$89.00
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Directory of Major Mailers and What They Mail
4/12/2010 | published by: N.A.P.C.O.
... shows if mailers are using color, carrier sorting, the dimensions and number of pages of their latest mailings, and more. It also indicates which direct marketers are using international mail, electronic media, and telemarketing. *Over ...
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$299.00
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Who's Charging What
9/15/2009 | published by: N.A.P.C.O.
... complete facts on nearly 200 of the top copywriters, agencies, designers, and consultants. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.
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$149.00
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The Secrets of Paid Search
1/1/2008 | published by: N.A.P.C.O.
... information that will help you focus your paid search efforts for better ROI. Stay ahead of the marketing game and get the most bang for your paid search buck with The Secrets of Paid Search.
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$24.95
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The Better Letter
1/1/2006 | published by: N.A.P.C.O.
... useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a fundraising agency/consultancy or for yourself, and no matter how long you've been in the business.
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$24.95
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Managing Print Production
1/1/2006 | published by: N.A.P.C.O.
... collection of some of Roger Dickeson's most popular and important columns concerning production measurement and control, this booklet should serve as a guide for printers looking to improve their company's productivity and streamline its processes.
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$24.95
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Strategic Catalog Marketing
1/1/2006 | published by: N.A.P.C.O.
... Marketing is not just another "how-to" book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind.
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$47.00
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In The Trenches
1/1/2006 | published by: N.A.P.C.O.
... you also know we deal with process-driven media. So when it comes time to design or launch a campaign, mediocre planning or execution won't cut it. This book is a series of short essays culled ...
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$24.95
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$9.95
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Direct Marketing Quantified
1/1/2005 | published by: N.A.P.C.O.
... course, quantify your objectives, measure your effectiveness, and use extra tools to increase your profitability. Fourteen chapters are packed with how-to information that’s easy to read and practical to apply to any direct marketing business
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$195.00
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Build Your Graphic Arts Selling Skills
1/1/2005 | published by: N.A.P.C.O.
This pamphlet, a compilation of columns by Harris DeWese, offers fine points on the art of human interaction, sound sales tips, the 10 commandments of selling, and much more!
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$9.95
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Winning Strategies for Catalog Production
1/1/2004 | published by: N.A.P.C.O.
... Find effective tactics to reduce photography costs and valuable information to help you better manage your catalog production workflow, specifically in the areas of paper selection, marketing, and achieving a prosperous relationship with your printer.
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$24.95
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Ways to Save on Postage and Printing
1/1/2004 | published by: N.A.P.C.O.
... postage and printing. This guide details the most effective list hygiene practices, tips for working with your lettershop and strategies for reducing your production costs--all aimed at getting your campaign in the mail for less.
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$24.95
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Selling to the Hispanic Market
1/1/2003 | published by: N.A.P.C.O.
The U.S. Hispanic market is ready, waiting to be tapped. But you need the right tools. In this guide you’ll find information useful-and even downright necessary-for getting your mailing into the hands of responsive Hispanics.
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$24.95
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The Secrets of Direct Marketing Arithmetic
1/1/2002 | published by: N.A.P.C.O.
... business to help companies directly market their products and services effectively, profitably and by the numbers. Our guest authors take complicated processes, boil them down to their essence and put this knowledge in your hands.
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$24.95
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The Secrets of Direct Mail Testing
1/1/2002 | published by: N.A.P.C.O.
... in this special report are testing fundamentals, different ways to test and tips and secrets to analyzing test results. Many of the authors have spent their entire careers trying to beat the long-time control package.
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$24.95
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Business-to-Business Lead Generation Strategies
1/1/2002 | published by: N.A.P.C.O.
... result, a multi-step marketing strategy must be employed. You'll find that this guide covers everything from offer/list selection, telemarketing, and program creation to lead funneling, media integration and marketing strategy for the business-to-business marketing community.
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$24.95
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Catalog Production Strategies Revealed
1/1/2002 | published by: N.A.P.C.O.
... Learn how to select paper and printers, ensure color quality, improve a digital workflow, boost the efficiency of your next photo shoot, reduce costly production errors, save time and money on printing costs, and more!
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$24.95
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The Secrets of List Research
1/1/2002 | published by: N.A.P.C.O.
... best lists for your particular product and offer? This handy booklet covers finding the right list broker…using 'data cards' to your fullest advantage…enhancing and cleaning lists…and how to make even marginal lists profitable to mail.
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$24.95
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Who's Mailing What Archive
periodical | published by: N.A.P.C.O.
... Archive lets you see the mailing packages other companies have mailed in order to learn from their tests and direct mail controls! Updated monthly. Receive access to the Who's Mailing What! Archive for one year ...
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$497.00
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E-mail Marketing that Works
periodical | published by: N.A.P.C.O.
... times make e-mail a natural test medium and allow marketers to optimize their creative, list and offer in record time. Find examples of e-mail campaigns that combine the best practices of lists, offers and creative!
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$24.95
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Get Your Mail Delivered!
periodical | published by: N.A.P.C.O.
... they require. Getting it right is hard, tedious work. But it is every bit as important as the offer, the creative, the printing. This special report can mean the difference between breakeven and profitability, or ...
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$24.95
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