What Advertisers Really Want From Media: Report on Television Network Valuation, Advertising and Emerging Trends

Myers Reports
January 1, 2001
68 Pages - SKU: MYR375866
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What Advertisers Really Want From Media: Report on Television Network Valuation, Advertising and Emerging Trends
  • Introduction (pp. 7-8) US $48.00
  • What Do Advertisers Really Want From Media (pp. 9-20) US $187.00
  • It's The Demo, Stupid (pp. 21-34) US $210.00
  • Perception & Reality: Network Product Performance Vs. Efficiency (pp. 35-44) US $139.00
  • Eyeing the ITV Players (pp. 45-50) US $87.00
  • At What Price, ITV? Tackling the Interactive-TV CPM (pp. 51-58) US $120.00
  • Methodology (pp. 59-60) US $48.00
  • Questionnaire (pp. 61-70) US $119.00


 

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