What Advertisers Really Want From Media: Report on Television Network Valuation, Advertising and Emerging Trends

Myers Reports
January 1, 2001
68 Pages - SKU: MYR375866
License type:
Countries covered: United States

What Advertisers Really Want From Media: Report on Television Network Valuation, Advertising and Emerging Trends

 
Broad assumptions about how Madison Avenue perceives TV channels are turned on their head in this annual report based on a survey of agency and advertiser executives and other industry data.


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