Myers ReportsMyers Reports Inc. is a publisher of economic market intelligence about the media industry.Myers Reports was formed in 1981 by industry economic consultant Jack Myers. "Myers" is a well-known and prestigious brand in the media industry, identified with leadership, credibility, respected publications, and accurate industry data, insights and forecasts. Myers Reports is unique in its focus on media commerce and new media technologies. Myers provides:
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List of reports from Myers Reports
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Online Media: On the Verge of a Commodity Breakdown
2/1/2001 | published by: Myers Reports
... Forecasting the effects of an economic slowdown on the Web advertising sector. We Love You, We Hate You -- Ad-exec views on how to use online advertising -- and the (dis)satisfaction it generates. Some Rate ...
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$750.00
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What Advertisers Really Want From Media: Report on Television Network Valuation, Advertising and Emerging Trends
1/1/2001 | published by: Myers Reports
Broad assumptions about how Madison Avenue perceives TV channels are turned on their head in this annual report based on a survey of agency and advertiser executives and other industry data.
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$750.00
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Media E-Markets: Buying and Selling Exchanges
1/1/2001 | published by: Myers Reports
... the opportunities, are made apparent in this extensive Myers Mediaenomics report, which includes exclusive survey results, analysis of market perceptions, recommendations for future growth and a comprehensive directory of companies involved in the media-exchange business.
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$425.00
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Media Recession 2001: Real or Self-Fulfilling?
1/1/2001 | published by: Myers Reports
... media spending ahead. Life is just a box of chocolates -- And local media are the candy ad execs are eyeing the most. History's surprises -- Looking back at media spending during economic downturns, and ...
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$425.00
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