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From OTT Video to Multi-Screen:Connected Home & Mobile Video Device & Services —Global Forecast & Strategy Review—2010-2014

Multimedia Research Group, Inc.
November 1, 2010
145 Pages - SKU: BFAQ6003197

Abstract Table of Contents Related Reports

A lot has happened in 2010 for the Over-the-Top (OTT) market. There have been major developments in the retail segment, the Service Provider (SP) segment and the Internet segment. Some of these developments have been successful, while others have yet to get to the point where it can be seen whether they will be successful or not.

1 Executive Summary: 1.1 OTT Market Segments; 1.2 Litigation and Regulation; 1.3 Who Are the New and Significant Players?; 1.4 Which Successful Business Models Have Emerged?; 1.5 Key Findings
2 Architecture Overview: 2.1 Wireless and Wireline; 2.2 Cloud Computing; 2.3 Hybrid Systems/HbbTV Standard; 2.4 IPTV Over DOCSIS; 2.5 QoS/QoE and QoT - Where Are We Now?; 2.6 Downloading, Progressive Downloading and Streaming; 2.7 Adaptive Bit Rate Streaming; 2.8 What is a "Chunk"?; 2.9 Transcoders/Clouds; 2.10 Bandwidth (HD vs. SD) — How to Enable HD; 2.11 ISTBs/Game Consoles/Mobile Devices; 2.12 PC-centric IPTV Over Managed Networks; 2.13 UI/EPG/Middleware — OTT Has Come Even Further; 2.14 Navigation Devices — Mice, Keyboards and Remotes
3 Business Models for OTT Service—What's In It For the SPs?: 3.1 Pure Models — Rent, Buy, Subscription, Ad-Supported; 3.2 Mixed Source Models; 3.3 OTT Consumer Service Ratings; 3.4 Traditional VOD Content Models — Revenue Splits; 3.5 Traditional DVD Business Models; 3.6 Break-even Analysis for OTT Service (SP Perspective); 3.7 Case Study: Toledo Telephone from VUDU to Blu-ray; 3.8 Case Study: Monaco Telecom OTT/Cable Hybrid; 3.9 Case Study: Telstra's Big Pond OTT/DTT Hybrid
4 Forecast Updates: 4.1 What Do We Know?; 4.2 Global Forecast; 4.3 U.S. MVPD Operators; 4.4 Cinema Theater Business; 4.5 DVD Sales and Rentals — U.S.; 4.6 Western Europe DVD Sales; 4.7 U.S. Online Video; 4.8 Online Video Ad Revenue; 4.9 Internet Set-top Box (ISTB) & OTT Service Forecast; 4.10 Marriage of OTT, Hybrid & IPTV
5 Recommendations and Conclusions for Service Providers: 5.1 Ratings for OTT Service; 5.2 Paid Versus Free Content; 5.3 Importance of Device Types; 5.4 General Recommendations; 5.5 Recommendations for Cable or IPTV Operators (For Adding OTT Service); 5.6 Recommendations for Internet Service Providers (ISPs or BBSPs); 5.7 Recommendations for Retail Chains; 5.8 Conclusions
6 Addendum #1: Company Profiles: 6.1 Company Profiles — Platforms; 6.2 Company Profiles — OTT Service Providers; 6.3 Company Profiles — CDNs (Content Distribution Network)
7 Addendum #2: Home Network Standards: 7.1 MoCA — Multimedia over Coax Alliance; 7.2 DLNA — Digital Living Network Alliance; 7.3 HomePNA Alliance
8 Addendum #3: Glossary of Terms
9 Addendum #4: Miscellaneous Specifications: 9.1 Appendix A: PC-to-TV Models; 9.2 Appendix B: ISTB Specifications; 9.3 Appendix C: Internet Survey Demographics; 9.4 Appendix D: Break-even (ROI) Analysis Data— Tier-1, 2, 3; 9.5 Appendix E: Condensed Break-even Analysis Data

10 Addendum #5: Streaming Protocols and Standards

10.1 DASH (MPEG/HTTP)

10.2 RTMP (Adobe)

10.3 Smooth Streaming (Microsoft)

10 Addendum #6: Can Game Consoles Become STB Replacements?

12 Index of Companies

Table of Figures

Figure 2-1: The ESPN Interface for Samsung TVs and Blu-ray Players

Figure 2-2: The Logitech Mini Controller

Figure 3-1: Netgem's ISTB Connection Diagram

Figure 3-2: Monaco's VOD Interface

Figure 3-3: Monaco's Electronic Program Guide (EPG)

Figure 3-4: Monaco's Channel Guide (overlay)

Figure 3-5: Telstra's BigPond Movie Store

Figure 4-1: Worldwide Home Entertainment: 1981-2010

Figure 4-2: U.S. Domestic Home Video Transactions: 2007-2014 (Millions)

Figure 4-3: U.S. Online Video Ad Revenue: 2009-2014

Figure 4-4: Internet-to-TV CE Devices (ISTBs) (000)

Figure 4-5: Share of Market By Internet-to-TV (ISTB) Device — 2008 to 2014

Figure 4-6: Market Share By Region: 2009-2014

Figure 4-7: Global OTT Video Revenue Growth By Region (All Smart Devices): 2009-2014 (US$, Million)

Figure 4-8: ISTB Evolution — Assumptions From Driving ISTB Forecast

Figure 5-1: Ratings for OTT Services (Phone Survey)

Figure 5-2: Viewing Habits of Internet Viewers (Internet Survey)

Figure 5-3: Ratings of Paid Versus Ad-based Content

Figure 5-4: Ratings of OTT Viewing Devices By Type (Phone Survey)

Figure 5-5: Usage of Device Types (Internet Survey)

Figure 6-1: 2Wire's MediaPortal Software Interface

Figure 6-2: 2Wire's MediaPoint ISTB

Figure 6-3: The ADB "Set-Back Box"

Figure 6-4: The ADB "Set-Back Box" Installed

Figure 6-5: The Amino Freedom Hybrid OTT Product

Figure 6-6: The D-Link Boxee Box

Figure 6-7: Entone's Janus Media Gateway

Figure 6-8: Screen Shot of Mariner's frostt Product

Figure 6-9: Mariner's HomeVu Product

Figure 6-10: Minerva's CloudMedia Screen Shot

Figure 6-11: Minerva's Search Function Screen Shot

Figure 6-12: Motorola's Medios Management Platform

Figure 6-13: The Netgem Model 8000 Hybrid ISTB

Figure 6-14: The Roku Player ISTB with Netflix Screen Shot

Figure 6-15: Samsung's OTT Interface on a "Smart TV"

Figure 6-16: Sling's SlingCatcher Product

Figure 6-17: The Apple TV Product

Figure 6-18: Sony PS3 with Screen Shot

Figure 9-1: Internet Survey Age Demographics

Figure 11-1: Xbox 360 Console

Table of Tables

Table 3-1: Basic Cable/TiVo (Monthly, US$)

Table 3-2: France OTT — One Movie + DTT (US$)

Table 3-3: U.K. OTT — One Movie + DTT (US$)

Table 3-4: Comparison of OTT Services in the U.S., France and the U.K. (US$)

Table 3-5: OTT Consumer Mixed Source Model Comparisons (Per Month Payment, US$)

Table 3-6: OTT Consumer Service Ratings (2010)

Table 3-7: Tier-1 Break-even Analysis (US$)

Table 3-8: Tier-2 Break-even Analysis (US$)

Table 3-9: Tier-3 Break-even Analysis (US$)

Table 3-10: Monaco Telecom Subscribers: 2009-2010

Table 4-1: Global Internet Users By Region (2010)

Table 4-2: U.S. MVPD Operators (Q1-Q2/2010)

Table 4-3: DIRECTV's Business Overview (US$)

Table 4-4: DISH Network's Business Overview (US$)

Table 4-5: Sky's Business Overview (US$), Subs Are Millions

Table 4-6: U.S. Cinema Theater Revenue, Admissions and Ticket Prices (US$ Billions)

Table 4-7: U.K. Cinema Theater Revenue, Admissions and Ticket Prices 2009 (£'s and US$, Millions)

Table 4-8: U.S. Consumer Spend for In Home Entertainment (US$ Millions)

Table 4-9: Europe DVD/BD Sales By Percentage

Table 4-10: Europe DVD/BD Revenue (US$ Millions)

Table 4-11: Top U.S. Online Video Properties By Unique Viewers

Table 4-12: Global OTT/ISTB Forecast (Thousands) - Installed Base (ISTB vs. PC Devices): 2008-2014

Table 4-13: Approved Netflix ISTB Devices

Table 4-14: ARPU - Global Annual OTT Video Service Revenues: 2008-2014 ($US)

Table 4-15: Regional Share of OTT Video Service Market: 2008-2014 (%)

Table 4-16: Regional Share of OTT Service Revenue (All Smart Video Devices): 2008 to 2014 (Million, US$)

Table 9-1: Tier-2 Break-even Analysis (US$) (PC-to-TV)

Table 9-2: Tier-2 Break-even Analysis (US$) (PC-to-TV)

Table 9-3: Tier-3 Break-even Analysis (US$) (PC-to-TV)

Table 9-4: ISTB + STB + DVD/Blu-ray General Specifications

Table 9-5: Internet Survey Respondents By Region

Table 9-6: Input Data for ROI Analysis (US$) (Section 3.6 Above)

Table 9-7: Condensed ROI (Break-even) Analysis for Added OTT Video Service (US$)

From OTT Video to Multi-Screen:Connected Home & Mobile Video Device & Services —Global Forecast & Strategy Review—2010-2014

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