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Hybrid IPTV Set-top Boxes—Global Market Forecast & Strategy Critique:2009-2012

Multimedia Research Group, Inc.
June 1, 2009
112 Pages - SKU: BFAQ2292436

Abstract Table of Contents Related Reports

The purpose of this report is to identify the different hybrid STB (set-top box) products being used in the global IPTV (Telco TV) and Cable market, assess the business models available to Service Providers (SPs), and to analyze the business models and market drivers behind the entire hybrid sector. The report also analyzes market size and growth for 2008-2012 for hybrid STBs by region and type; and measures the quality of the hybrid service business models. By doing strength/weakness analysis on the various hybrid business models, the report allows SPs to objectively measure which plan can work best for them; and allows vendors to understand the strategic environment in which each configuration of hybrid STB works best.

Market STB data includes global analysis of Cable and IPTV operations using hybrid STBs, plus a county and regional break-out by broadcast type (QAM, DTH, DTT).

This report, drawn predominantly from the perspective of the STB vendors and IPTV Service Providers ("SPs" or "Operators"), consolidates opinion regarding the current prevalence of (and future prospects for) the use of hybrid STBs in the delivery of IPTV services. (1)

In addition to highlighting where there is consensus among the STB community, the report also discovers where there is significant variation in opinion, and strongly-held minority opinions which represent an interesting counterpoint to the majority view. These minority views are presented also, in order to fully inform any potential debate a vendor or Operator may have when considering a hybrid strategy.

Three different hybrid STB types (Satellite, Off-Air and QAM [Cable or IPTV]) are examined worldwide, and two different hybrid strengths are examined: "high-end" and "low-end" hybrid STBs; also, three different configurations are analyzed.

Included is the results of a summary of industry reports on the relative importance of each of the 10 market drivers (motivations) for using hybrid STBs instead of traditional (Cable or IPTV) STBs.

Please note: The PDF and Hard Copy versions of the reports include a department license and are able to be used by up to five users.

1 Executive Summary: 1.1 Introduction; 1.2 Definitions; 1.3 Structure of Report; 1.4 Opinions; 1.5 Conclusion
2 Definitions of Hybrid IPTV STBs: 2.1 High-end Hybrids; 2.2 Low-end Hybrids
3 Drivers & Other Advantages in Using Hybrid IPTV STBs: 3.1 From Integrated Billing to Integrated Video Services; 3.2 Technical Drivers/Motivations For Using A Hybrid Approach; 3.3 Commercial Drivers; 3.4 Regulatory Drivers; 3.5 Temporal Shift of Emphasis
4 Disadvantages of Hybrid IPTV STBs: 4.1 Primary Disadvantages; 4.2 Secondary Disadvantages
5 Hybrid IPTV STB Market Segmentation: 5.1 Geographic Segmentation; 5.2 Operator Type Segmentation; 5.3 Operator Size Segmentation — Discussion
6 Characteristics of Hybrid IPTV Service Solutions: 6.1 Hybrid Service Models
7 Hybrid IPTV STB Pricing
8 The Future of Hybrid IPTV STBs: 8.1 Landscape for IPTV STBs in General; 8.2 Landscape for Hybrid IPTV STBs; 8.3 Current Expectations
9 Conclusions
10 Company Profiles - Hybrid STB Vendors: 10.1 2Wire, Inc.; 10.2 ADB - Advanced Digital Broadcast; 10.3 Amino Communications Ltd.; 10.4 Cisco Systems, Inc.; 10.5 Entone, Inc.; 10.6 Huawei Technologies Co., Ltd.; 10.7 HwaCom Systems Inc.; 10.8 Motorola, Inc.; 10.9 Netgem; 10.10 Pace plc; 10.11 Pirelli Broadband Solutions; 10.12 SecureMedia, Inc. / Inuk Networks / TVBLOB; 10.13 Thomson; 10.14 UTStarcom, Inc.; 10.15 Yuxing
11 Global Market Analysis - Hybrid STBs: 11.1 Market Size (Units) by Region - 2008-2012 (Slow-growth); 11.2 Market Share and Drivers by Region
12 Index of Companies
Table of Figures: Figure 1-1: Issues Driving Hybrid; Figure 1-2: Hybrid STB with Dual Input; Figure 1-3: Hybrid Cable STB with Internal Cable Modem; Figure 1-4: Pure IPTV STB with External Gateway; Figure 2-1: High-end Hybrid - Video Throughput Variation; Figure 2-2: Low-end Hybrid - Video Throughput Variation; Figure 3-1: Drivers for Hybrid IPTV STBs: Network Limitations; Figure 3-2: Drivers for Hybrid IPTV STBs: Improve Solution Robustness; Figure 3-3: Drivers for Hybrid IPTV STBs: Make Solution Simpler; Figure 3-4: Drivers for Hybrid IPTV STBs: Access to Content; Figure 3-5: Drivers for Hybrid IPTV STBs: More Credible Consumer Proposition; Figure 3-6: Drivers for Hybrid IPTV STBs: Speed-to-Market; Figure 3-7: Drivers for Hybrid IPTV STBs: Reduce Cost of End-to-End Solution; Figure 3-8: Drivers for Hybrid IPTV STBs: Avoid Regulatory Restrictions; Figure 6-1: Hybrid STB with Dual Input; Figure 6-2: Hybrid Cable STB with Internal Cable Modem; Figure 6-3: Pure IPTV STB with External Gateway; Figure 6-4: IP Video Quality; Figure 6-5: How On Board DVR/HDD Saves CapEx and Improves Bandwidth Flexibility
Table of Tables: Table 1-1: Definitions: Full vs. Hybrid IPTV STBs; Table 3-1: Hybrid STB/Headend Drivers - Summary; Table 5-1: Global Hybrid Set-top Box Installed Base 2008-2010 (Slow-growth); Table 5-2: Hybrid Set-top Box Installed Base 2008-2009 for Europe (Slow-growth); Table 5-3: Hybrid Set-top Box Installed Base 2008-2009 for North America (Slow-growth); Table 5-4: Hybrid Set-top Box Installed Base 2008-2009 for ROW/CALA (Slow-growth); Table 5-5: Hybrid Set-top Box Installed Base 2008-2009 for Asia (Slow-growth); Table 7-1: Set-top Box Pricing Assumptions ($USD); Table 11-1: Market Size - Hybrid IPTV/STB Installed Base 2008-2012 (Slow-growth); Table 11-2: Market Share By Region (Slow-growth); Table 11-3: Hybrid STB - Faster-growth Scenario—2008-2012

Hybrid IPTV Set-top Boxes—Global Market Forecast & Strategy Critique:2009-2012

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