This report captures and explains the dynamic sector of IPTV Content Protection as it evolves from basic Conditional Access (and Encryption) to DRM (Digital Rights Management) and Forensics (including Watermarking and Fingerprinting). It is a must-have resource for Content Owners, IPTV Operators and multi-platform Service Providers; and for Middleware, VOD and Encoder/Decoder vendors, and other key players in the single and multi-platform (converged) video delivery value chain. Most importantly, the report identifies a roadmap for enhanced security products plus best practices and tips to Operators on turning Content Protection into added revenue.
This report was designed to address some basic questions about the securing of high-value content for single and multi-screen services: What is the pricing structure used by security vendors? How does pricing change as IPTV Operators progress through the Basic, Intermediate, Advanced and converged stages of IPTV service? What are the most vulnerable points in the content value chain, and how do we best "plug those holes?" When does Content Protection make sense, when does it not? Finally, what will be the benefits to Operators for investing in Content Protection products & services? Please note: The PDF and Hard Copy versions of the reports include a department license and are able to be used by up to five users.
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- 1 Introduction
- 1.1 Background
- 1.2 Basic Questions
- 1.3 Definition: IPTV Content Protection
- 1.4 Elements of IPTV Content Protection Solutions
- 1.5 Research Methodology
- 1.5.1 Selection Criteria
- 1.5.2 Data Gathering Process
- 1.5.3 Analysis & Development
- 2 IPTV Content Protection Categories Defined
- 2.1 Conditional Access (CA)
- 2.2 Conditional Access Systems (CAS)
- 2.2.1 Server-side Elements of a CAS
- 2.2.2 Client-side Elements of a CAS
- 2.3 Encryption
- 2.4 Digital Rights Management (DRM)
- 2.5 Watermarking
- 2.6 Fingerprinting
- 3 The Content Protection Value Chain
- 3.1 The Content Value Chain
- 3.1.1 The Concept of Product Life Cycles Applied to Movies
- 3.1.2 Where Vulnerabilities Occur in the Value Chain
- 3.2 The Value Chain for Broadcast CA —Defined
- 3.2.1 Broadcast CA Encryption Process
- 3.2.2 Broadcast CA Decryption Process
- 3.2.3 Broadcast CA Authentication Process
- 3.3 The Value Chain for VOD Content Protection
- 3.4 The Analog Hole and Analog Content Protection
- 3.5 The Value Chain for Video Watermarking
- 3.5.1 What Can a Watermark Contain?
- 3.5.2 Where in the Distribution Chain Can Watermarks Be Applied?
- 3.5.3 Supplier Approaches to Watermarking
- 3.5.4 What Makes a Watermark Robust?
- 3.6 The Value of Video Fingerprinting
- 4 Protection Methods Used By IPTV and Multi-service Operators
- 4.1 Basic IPTV Services (Broadcast/VOD)
- 4.2 Intermediate IPTV Services (VOD/PPV [Video on Demand + Pay-Per-View])
- 4.3 Advanced IPTV Services (DVR/PVR, nPVR)
- 4.4 Converged IPTV and Multi-platform Services
- 4.5 Protected Content Sourced via the Internet
- 4.6 Protection of Mobile Video & Content Services
- 4.7 Recent and Emerging High-value Content Categories
- 4.8 Complexities Arising from the Need to Secure Hybrid and Multi-service Environments
- 4.8.1 Unified Business Rules
- 4.8.2 Security in a Hybrid STB Environment
- 4.8.3 Single Customer DB Standardization
- 4.9 Additional Considerations
- 5 CapEx and OpEx Costs for IPTV Content Protection
- 5.1 Pre-deployment CapEx Costs for Broadcast/VOD
- 5.1.1 Server-side Pricing
- 5.1.2 Client-side Pricing
- 5.1.3 Bundling of CAS Servers and Clients
- 5.1.4 Additional Costs for Forensics
- 5.1.5 Professional Services Before and During Deployment
- 5.2 Post-Deployment Costs
- 6 IPTV Content Protection Vendors
- 6.1 Summary of IPTV-specific Vendors
- 6.2 Summary of IPTV Content Protection Form Factors from Major CP/DRM Suppliers
- 7 Standards and Industry Consortia
- 7.1 Content Protection and Standards
- 7.1.1 Content Protection and IPTV Architectural Standards
- 7.1.2 Content Protection in Transport
- 7.2 Content Protection Industry-based Initiatives
- 7.2.1 Digital Cinema Initiative
- 7.2.2 Coral Consortium
- 7.2.3 Marlin Initiative
- 7.2.4 Digital Watermarking Alliance
- 8 Operator Examples
- 8.1 PCCW Ltd. — A Multi-service/Converged Operator
- 8.1.1 Beyond IPTV to Multi-play
- 8.1.2 Multiple Generations of TV CPE Create Challenges
- 8.1.3 The Context of the Content Raises Additional Questions
- 8.1.4 PCCW Approach to Multi-service Security
- 8.2 France Telecom (IPTV and PC)
- 9 Observations, Analysis and Issues
- 9.1 Leading IPTV Content Protection Suppliers
- 9.2 Drivers: CA and Encryption are Fundamental Requirements
- 9.3 Forensics is an Emerging Requirement
- 9.3.1 Internet Distribution
- 9.3.2 New Movie Release Windows
- 9.3.3 Widespread Availability of High-Definition Programming
- 9.4 Availability of Forensics to Meet Increasing Threats
- 9.5 Additional Security Measures May Be Forthcoming
- 9.6 Content Protection in an Increasingly Complex World
- 9.7 Pre-integrated Solutions
- 9.8 Implications Relating to Mulit-service Convergence
- 9.9 The Battle Between Client Form-factors
- 9.10 Impact of IPTV and Converged CP/DRM on Traditional Operator and Content Models
- 9.10.1 Traditional CAS Vendors - Changing
- 9.10.2 DRM Changes
- 9.10.3 Regulators Pushing for Downloaded Updates
- 9.10.4 The Real ROI of Content Protection
- 10 Conclusions & Recommendations
- 10.1 General Technology Trends
- 10.2 Market Opportunities
- 10.3 Recommendation: Content Protection Rules-of-Thumb for Operators
- 10.4 Recommendation: Software-based Clients
- 10.5 Recommendation: Implementing Forensics
- 10.5.1 Why Implement Watermarking?
- 10.5.2 When to Implement Forensics
- 10.5.3 How to Implement Watermarking
- 10.5.4 Implementing Fingerprinting
- 10.6 Recommendation: Clearly Understand the CAS Supplier's Licensing and Support Policies
- 10.7 Branding and Consumer Awareness
- 10.8 Impact of Regulation and Law Enforcement on IPTV Content Protection
- 10.9 Consumer Service Opportunnities for Operators
- 10.10 Other Comments
- 11 IPTV Content Protection Vendor Profiles
- 11.1 Conax
- 11.2 Irdeto
- 11.3 Latens Systems
- 11.4 Nagravision
- 11.5 NDS
- 11.6 SecureMedia
- 11.7 Verimatrix
- 11.8 Viaccess
- 11.9 Widevine Technologies
- 12 FAQ
- 13 Index of Companies
- Table of Figures
- Figure 2-1: Encrypted IPTV Picture
- Figure 3-1: Movie Product Life Cycle (By Release Windows)
- Figure 3-2: Security Vulnerability Points in Production, Post-production and Pre-release Distribution
- Figure 3-3: Security Vulnerability After Release
- Figure 3-4: Encryption Process for IPTV Real-time Video
- Figure 3-5: Decryption of IPTV Live Video
- Figure 3-6: Authentication Process for IPTV Real-time Video
- Figure 3-7: Encryption and Authentication for VOD
- Figure 3-8: Applications of Analog Copy Protection and Digital Watermarking to Plug the Analog Hole
- Figure 3-9: Watermarking Points from the Content Supplier Through the Headend
- Figure 3-10: Watermark Application Points in Distribution and at the Consumer Device
- Figure 7-1: Digital Cinema Initiative Workflow
- Figure 7-2: Rights Exchange Flow Within the Coral Consortium Ecosystem-A
- Figure 8-1: PCCW Service Line-up
- Figure 8-2: PCCW Cascade QualiTVision Platform Diagram
- Figure 8-3: Orange (France Telecom) Multi-Platform IPTV Services Range
- Figure 9-1: IPTV Services and Content Require Protection
- Table of Tables
- Table 6-1: IPTV Content Protection Suppliers and Products
- Table 6-2: Content Protection Form-factors Provided By Major CP/DRM Suppliers
- Table 7-1: Content Protection Within IPTV Industry Standards
- Table 7-2: Content Protection Industry Initiatives
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