The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. This handbook of resources lists experts in a wide range of industries, reliable sources of information on multicultural marketing. What’s inside: you can find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and niche market area of expertise including African American, Asian American, Hispanic, Multicultural, Disability, European, Filipino American, LGBT, General Market, Middle Eastern, and Women in Business).