Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. What’s inside: Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and niche market area of expertise including African American, Asian American, Hispanic, Multicultural, Canadian, Disability, European, Filipino American, Gay/Lesbian (GLBT), General Market, Latin American, Middle Eastern, Native American, Russian/Polish, Senior/50+, South Asian American, , U.S. Emerging African, Urban, Women in Business, and Youth/Teen.
How to use The Source Book of Multicultural Experts
Thought Leadership Articles
“Building Brand Preference among U.S. Hispanics through 3rd Screen Devices in the “post-PC” Age” by Eduardo Perez, PM Publicidad
“Multicultural Market Research: Breaking Out of the Old Marketing Research Box” by Michael Halberstam, Interviewing Service of America
“Disability Market – Connecting the Puzzle Pieces” by Tari Hartman Squire, EIN SOF Communications, Inc.
“Cultural Competency and the Importance of Name Research” by Karen Sinsi, Ethnic Technologies, LLC