The 2012/13 Source Book of Multicultural ExpertsMulticultural Marketing ResourcesSeptember 1, 2012 54 Pages - SKU: MMR4878810 |
- Market and Special Sections
- The African American Market
- “On-Site, On-Air, On-Shelf, On-Point: African American Market Activation“ by Lafayette Jones, SMSi- Urban Call Marketing, Inc. and Sandra Miller Jones, Segmented Marketing Services, Inc.
- African American Market Experts and Business Leaders
- Asian American Market Experts and Business Leaders
- The Asian American Market
- “The Asian American Market: Looking Ahead from Census 2010” by Saul Gitlin, Kang & Lee Advertising
- The Hispanic Market
- “Gain Competitive Advantage: Note Distinctions between Hispanic vs. non-Hispanic Internet Users” by Liz Sarachek Blacker, Terra USA
- Hispanic Market Experts and Business Leaders
- Multicultural Market Experts and Business Leaders
- The Multicultural Market
- “Multiculturalism, at a Crossroads, Needs to Redefine Itself” by Yuri Radzievsky and Anna Radzievsky, GlobalWorks Group, LLC
- The South Asian Market
- “South Asians are the Most Affluent Consumer Group in the Country!” by Tom Marsillo, Zee TV
- The Gay and Lesbian Consumer Market
- “Does This Ad Make Me Look Gay?” by Andy Bagnall, Prime Access
- The Disability Market
- “Disability-Inclusive Diversity…Putting the Puzzle Together” by Tari Hartman Squire, EIN SOF Communications, Inc.
- Other Market Experts and Business Leaders
- Digital Media and Multicultural Consumers
- “Mastering Digital Media for Multicultural Marketing” by Sophy Regelous, Prime Access
- Direct Marketing: Multicultural Name Identification
- “Intelligent Multicultural Data Guarantees Successful Campaigns” by Candace Kennedy, Ethnic Technologies, LLC
- Multicultural Market Research
- “Multicultural Marketing Research: We’re Getting Closer, But We’re Not There Yet” by Michael Halberstam, Interviewing Service of America
- Listing by Industry Expertise
- Alphabetical Listing by Company (with Contact Information & Profiles)
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