Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. What’s inside: Articles provide an overview of each of these key cultural and niche markets: African American, Asian American, Hispanic, among others; Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and niche market area of expertise including African American, Asian American, Hispanic, Multicultural, Canadian, Disability, European, Filipino American, Gay/Lesbian (GLBT), General Market, Jewish, Latin American, Middle Eastern, Native American, Russian/Polish, Senior/50+, South Asian American, , U.S. Emerging African, Urban, Women in Business, and Youth/Teen.”
