Italy baby food packaging market is estimated to reach $xx.xx billion by the end of 2020 from $xx.xx billion in 2014. Projected compound annual growth rate is xx.xx% for the forecast period. Growth in consumption of milk products is driving the demand for baby food packaging solutions in the country. Other factor which is augmenting the need for packaging solutions is innovation led by baby food manufacturers to meet varying consumer needs.
Baby food packaging products are specially designed for packaging food material for infants and toddlers. A wide variety of packaging materials such as glass jars, plastic containers, metal cans, folding cartons, and flexible packaging are used for packaging baby food products, including dried foods, prepared foods, and milk formula. The growing consumer preference on use of eco-friendly pouch packaging has increased the adoption for flexible packaging. Companies work with sustainable and recyclable packaging materials. They are constantly looking for green, innovative, and recyclable alternatives to normal packaging. The perishability of products sometimes is the factor to be worked in the form of packaging. Manufacturers are striving to find ways to reduce raw material prices. Raw material suppliers wield the power to determine prices of raw materials, which has an impact on the business. An essential substance like baby food is bound to sell well and an organic one will likely sell even better. There is a very good chance for the success of these organic baby foods if the companies come up with genuine products and sell them at competitive prices.
Baby Food packaging products are mainly sold through retail stores which accounted for 50% of the share for the year 2014. This is expected to increase during the forecasted period since it is regarded as the safest source of buying by the customers. Health and safety concerns is one of the major factor driving the baby food packaging market.
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