Global Flexible OLED Market & Market Size, Trends, and Forecast (2015 - 2020)
The global flexible display market was valued at USD 1.18 billion in 2015 and is expected to reach USD 3.96 billion in 2020, at a CAGR of 27.40% over the forecast period. The flexible display market comprises display technologies that are flexible, i.e. bendable, foldable, curved or rollable, etc. An increased demand for flexible display is witnessed due to the demand for flexible smartphones, rollable televisions, stretchable watches, and other advanced electronics and wearables. The advancements in material and manufacturing technology are helping to meet this soaring demand.
OLED is one of the most advanced display technologies and allows for flexible displays. In comparison to LCD, OLED has a lower manufacturing cost and energy consumption. Additionally, they can operate without a backlight as they are light-emissive and have a higher contrast ratio and offer sharper images. The flexible display market is currently segmented by type into OLED, LED, and LCD; however, OLED is anticipated to largely dominate the market.
Flexible displays are lightweight, thin, portable, and consume lesser power, making them ideal for a wide variety of applications. Consumer demand for thin and flexible displays in portable and wearable mobile devices in consumer electronics and healthcare is anticipated to increase the market for flexible displays. Flexible displays in smartphones offer a great amount of convenience by having larger displays that are foldable and rollable. They have tremendous application in the field of retail, automotive, consumer electronics, and many other end-user segments. Recently, E Ink launched a 32-inch flexible display ideal for digital signage in transportation systems like buses and trains where advertisements are likely to be placed over curved surfaces. Companies and governments are investing in the research, development, and advancement of the display technology owing to the vast applications and market potential of the flexible display technology. The flexible display technology market has a complex value chain and still faces some technological challenges for production of absolutely flexible displays. Manufacturers desirous to employ flexible display technology in their products are restrained by the availability of complementary products. For example, to have an absolutely flexible smartphone, it becomes critical to have all other components like battery, camera, memory, etc. in compatible forms that are equally flexible.
The flexible display market is segmented based on the material substrate into plastic and glass. The plastic segment is anticipated to grow at a high CAGR due to its inherent flexibility; however, manufacturers are still trying to compete with the superior image quality and responsiveness of glass. Based on components used, the market is segmented into substrate, backlight panel, and organic material. The market is further classified into small, medium, and large displays.
Based on form, the flexible display market is segmented into curved, bendable, foldable, rollable, and stretchable displays. By geography, the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. Flexible displays are majorly used in smartphones, tablets, wearables, automotive and television displays. Moxi Group, a Chinese Company, has made a phone that is so flexible that it can be worn on the wrist like a watch; the smartphone is priced at USD 765; Samsung and LG are also anticipated to roll out their flexible smartphones soon.
Key players in the flexible display market are:
LG Display Samsung Electronics Sharp Corporation
Key Deliverables in the Study
Market analysis for the flexible display market, with region-specific assessments and competition analysis on the global and regional scale. Market definition along with the identification of key drivers and restraints. Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on the regional scale. Extensively researched competitive landscape section with profiles of major companies. Identification and analysis of the macro and micro factors that affect the flexible display market on the global scale. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information. A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market. Insights on the major countries in which this industry is growing and to also identify the regions that are still untapped.
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