Strong growth in digital marketing spending is set to continue in Australia, fueled by a desire to quantify the outcomes, personalize communications and forecast the future growth. In Australia, approximately 73% of marketers plan to enhance digital marketing spending over the next 12 to 18 months. Also, 11% of them would increase their offline media marketing spending over the same period, while 33% of them would reduce it and 48% of them would remain the same. Smaller firms have been faster to take up digital marketing, but larger companies are catching up, with three quarters of those with turnover of more than $2 million. There is an endless list of software products to invest in, and this investment can have a huge impact on the return on investment. Digital Marketing Software market presents a good host of investment in Australia. The top five most commonly used digital techniques in Australia are emails to own database, social media, display ads, paid searches and mobile.
Digital marketing software helps in maintaining and developing customer relationships through online activities. With the use of various tools such as social CRM, email software, market automation software, web analytics and many others, digital marketers can use the information to create and develop a deep insight into customer behaviour and preferences to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. The increasing competitive environment has brought the development of marketing strategies from sales to consumer loyalty and consumer retention. Likewise, surge of web and expanded digitization has given marketers huge opportunity to focus on their clients and improve customer experience. Increasing the need of big data analytics in digital marketing and raising the budget for digital marketing are the future opportunities of digital marketing software market. The growth of digital marketing software market is currently being hindered by a dearth of skilled personnel.
The increased adoption of cloud technology and the high utilization of digital media is the major driving force for this market. The need to develop the digital competitiveness and marketing effectiveness are driving the market for Digital marketing software. The increased adoption of smart devices is making the customers shift towards the social media and hence, generate better marketing campaigns and create new avenues for this market. The major challenge for any company to implement digital marketing is to choose the right kind of digital marketing solution so that it reaches the right customers in the effective way.
PDF E-mail From Publisher
Multi User License (2-5 Users) Fulfilled by Publisher