Canada Hair Care Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2015 - 2020)
With close disposable income and a similar market need scenario, Canadian hair care market can be said to reflect the trends of the US hair care market. In fact, market segmentation in the Canadian hair care market mirrors that of the US hair care market to the very nuances and upcoming trends, including that of an upcoming ethnic hair care market segment.
Larger trends in the Canadian hair care market include an increased focus towards hair health and well-being, driving the respective sectors in the Canadian hair care. While the total market share for hair care and colour market in Canada is worth US$ XX.XX billion, growing at a modest CAGR of X.XX%, the chemical treatment sector growth has slowed down, to give way to hair strengthening products like conditioners.
Shampoos continue to hold the largest market share, but registered very low growth of 0.XX% by volume. Conditioners and other relaxant will register a high growth.
Furthermore, the men’s hair care category is projected to be growing at a CAGR of X.XX%. The ethnic hair care market, including hair care types for different minorities has increased based on the demand for these and a highly diversified ethnic background in Canada.
Canadian hair care is diversified, and is currently the hot bed for a number of new hair care innovations, in partnership with its US market sectors. High growth is being driven by minorities hair care, using the most popular DIY procedures being used as cues to launch easy to do hair care packs.
The major drivers of the market are
An aging population looking for progressively healthy alternatives to the existing mainstream hair care products. This includes hair relaxant categories like conditioners. Natural ingredients and DIY hair care and packs are becoming more main stream Men’s hair care also exhibits high growth, while e-commerce is the up and coming high growth distribution channel. Challenges:
A highly competitive scenario in a mature market makes for challenges related to low growth rates across hair care segments. Decreasing purchasing power over time has resulted in further slowdown. Hair care appliances and DIY kits are high growth segments, leading to reduced purchase of hair styling products What the report offers
Market analysis for the Canada hair care market, with country specific assessments. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares. Identification and analysis of the macro and micro factors that affect the Canada hair care market on regional scale. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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