Brazil Sports Drink Market - By Type, Application and Geography - Market Shares, Forecasts and Trends (2015 â€“ 2020)
Brazilâ€™s sports drink market was USD 365.4 million in 2015 and is estimated to reach USD 434.8 million by the end of 2020 at a CAGR of 3.5%.
Brazil Sports Drink Market Dynamics
Advertising linked to high-profile sports events is the main driver of the Brazilian sports drink market. The strategy resonates with young consumers who are the main target group. The number of consumers participating in sporting activities for fitness reasons also drives the demand for sports drinks.
Brazil Sports Drink Market Segmentation
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). Isotonic holds the highest market share in the Brazilian sports drink industry. The sales channel followed are supermarkets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which help in replenishing the lost electrolytes during workout or sports activities.
Key Players in the Brazilian Sports Drink Market
The Brazilian market is occupied by two major leaders, PepsiCo and Coca-Cola. PepsiCoâ€™s Gatorade controls 73.6% of the market, followed by Coca-Colaâ€™s PowerAde with 16.4% and Globalbevâ€™s Marathon with 3.5%.
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