Brazil Laundry Appliances Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2015 - 2020)
Brazil is the largest market for home appliances, including laundry appliances in Latin America. It represents one of the developed markets for laundry appliances, especially in the urban and peri-urban areas. According to a report, 86% of the richest have access to laundry machines, while only 16% of the poorest have machines in Brazil as of 2011. This estimate has changed with changing economic conditions in the region. Higher purchasing power as a result of increasing employment opportunities, an expanding middle class, and increasing purchasing power, a shift of the population from the rural to urban areas.
The Latin American market for laundry appliances, led by the largest market, Brazil, is characterized by an expansion of the regional brand Mabe expanding to 70 countries, and increasing its presence in the local markets. There is intense competition between the Asian, US and other regional brands. US based brands lead in the premium segments, while other brands vie for mass market shares. The real estate market, currently underperforming due to economic pressures in Brazil and Argentina is expected to change for the better as austerity measures show results in the future, thereby fuelling more of new appliance purchases. Currently, refurbishing of households to exchange and update laundry products is common.
The Brazil laundry appliances market is valued at US$ XX billion in 2014 and is projected to witness CAGR of XX.XX% for the forecast period (2015-2020). Trends include innovating for increase efficiency and energy efficiency, as well as water consumption, due to environmental guidelines highlighted by several governments. Smart appliances trend is pervasive through usage of sensors, and other components used in smart technology.
Distribution, depending on the region, is prevalent through large retail chains which offer heavy discounts due to manufacturer tie-ups, as well as economies of scale, or through ecommerce, which in several regions offer competitively discounted prices, as well as attractive credit schemes. Private label goods, through innovative card schemes are also popular in several regions, while another channel is shopping through TV â€œhome shoppingâ€ channels.
Reputed brands mentioned in the report include Haier, Midea, LG, Samsung, Panasonic, Electrolux, Kelvinator, Whirlpool and Maytag along with other regional manufacturers like the recently expanding Mabe brand.
Alternative channels with credit options and aggressive marketing and promotion techniques leveraging discounts, increasing purchasing power, scaling urbanization and standard of living, increasing interest in value added services performed by an appliance making lives easier, focus on research of smart appliances, etc. are driving this market.
An economy troubled by austerity measures, high level of competition across all product classes and in new and saturated markets alike, insufficient innovations in the mass market product range, are some of the challenges being faced in this market.
What the report offers
Market definition for the laundry appliances market along with identification of key drivers and restraints for the market Market analysis for the laundry appliances market with region specific assessments identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares Identification and analysis of the macro and micro factors that affect the laundry appliances market on both global and regional scale A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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