Mobile Value Transfer Index 2010: Global Scores and Overview Report

Countries covered: Global What is the Mondato MVT Index? Our Index ranks over 180 countries on their readiness for success with Mobile Value Transfer (MVT). Focused on what makes a country’s market well-adapted for the conception, launch and success of mobile-telephone-enabled transactions, there is no other industry guide that brings together the economic, political, infrastructural elements to gauge opportunity and progress. Benefits of the Index The Mondato MVT Index has been created for those who need to better understand the playing field and where individual countries fall along the spectrum, from those fully-primed for MVT to places where key elements for MVT are still missing. Various parties will find the Index useful: Business leaders need the Index to better understand opportunities and barriers they may face in entering and competing in a market. Policy-makers can gain insights into the fast-moving world of MVT, ask better questions of their constituents, and create solid programs for simultaneously addressing the needs of consumers, business and government. Index Composition There are many indicators used in the creation of the Mondato MVT Index. Broadly grouped into factors, they represent the following signs of readiness or potential for MVT: 1. Market size - economics and volume measures 2. Money flows - such as FDI and remittance 3. Infrastructure - e.g., existing availability of utilities both traditional and mobile and of supporting payment structures such as ATMs or POS 4. Stability and safety -- indicators of a country's openness both regulatory and in common business practices Content Overview The report provides a summary global overview, scores by country, and regional sections going into depth on key countries in Asia, Europe, Americas and Africa. The report spans over 80 pages, including a variety of charts, tables and graphs.

Additional Information

Report Excerpt

(From the “Case in Point” section which highlights the application of the Index)

...Although Tanzania is a very poor, developing country in east Africa, it has a competitive mobile market with five main operators coupled with rapidly growing mobile penetration (30%). The score of 1.25 points equally reflects Tanzania’s relatively large population, estimated at 42.5 million, as well as the very low current access to financial services (which opens the door to new alternatives to traditional banking and financial services that MVT can provide). In addition, compared to some similar developing countries, Tanzania’s stability and security ratings are relatively strong.

On the other hand, there are some factors that do need closer consideration as potential barriers to the expansion of MVT, and are thus reflected in Tanzania’s Index score. For example, infrastructure-related factors conducive to MVT are under par and would need to be dealt with in any implementation plan.

Press Release

The demand for alternatives to cash and traditional banking access based on non-monetary sources of value continues to increase around the globe, particularly in emerging markets. Building upon the work of the 2009 inaugural Index, the 2010 Mondato Global MVT Index provides clients with detailed information on the business opportunity for mobile value transfer services both globally and within particular regions.

“Mobile money transfer (MMT) implementations continue to emerge, but have not fulfilled all of the initial hype. Yet the opportunity remains for alternative sources of value to grow, and businesses interested in participating in this industry must prepare themselves carefully to invest, launch, calibrate, and compete,” said Judah Levine, President and CEO, Mondato. “The second annual edition of the Mondato Index continues to set the standard for investigating growth opportunities to engage in mobile value transfer.”

The Index measures socio-economic factors, including international, inbound transfer and infrastructural prerequisites of over 180 countries and ranks their potential for high MVT business returns. The Index also takes into account alternative remittances such as bill payments, mobile top-ups and banking services.

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