Advertising – Australia – a snapshot (2011)

Advertising in Australia by Mintel Global Market Navigator provides you with annual year-end market size data, most recently updated in 2011. This market covers all TV, radio, printed media and other above the line and below the line promotion of products and ideas directly and indirectly to commerce and consumers but excludes sponsorship and PR. Market size is gross expenditure as billed advertising and/or media, direct marketing agencies. Market size for Advertising in Australia is given in %, AUD and USD with a minimum of five years' historical data. Market Forecast is provided for five years. Included with this snapshot is socio-economic data for Australia. Population, Consumer Price Index (CPI), Gross Domestic Product (GDP), Exchange Rates.