Teens' and Tweens' Technology Usage - UK - July 2016
“The rapid success of Snapchat with teens/tweens highlights that for young people it is the ability to create and communicate in innovative, fun new ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short music videos, are being introduced in the hope of similarly capturing the attention and imagination of the influential age-group”.
– Rebecca McGrath, Media Analyst
This report looks at the following areas:
Social media opportunities and concerns Music listening habits