This is the first in a twice-yearly series of reports that analyses consumer data from four European countries – Spain, Italy, France, Germany – and forms part of the European Consumer Lifestyle series. The analysis will focus on consumers from each country and identify and explore specific consumer segments based on their attitudes, lifestyles and demographics. Topics that will be covered include attitudes towards economy, finance, health, diet, leisure, lifestyle and environment.
Over the course of the year, consumer research will be carried out in over 46 categories in the Food/Drink, Beauty and Personal Care categories, covering subjects such as usage, frequency, consumption, occasion and attitudes towards the category. These data will not be analysed in depth as part of this series, but data will be available on request.
Analysis at the category level will be carried out by our teams of global analysts for the Food/Drink, Beauty and Personal Care platforms, and is available as part of our new European data tool.