SUVs and CUVs - US - April 2012

This report explores the SUV and CUV market in the U.S. It provides insight into the external and internal factors affecting vehicle unit sales and what they mean for future sales, marketing campaigns, and industry innovations.

Specific questions that are answered in this report include, but are not limited to, the following:

How did the rise in fuel prices in 2008 affect sales?
How did pent-up demand due to the recession contribute to sales?
How are automakers differentiating SUVs from CUVs and how has that affected unit sales of each segment?
What are the sales trends of SUVs and CUVs respective to each automaker?
How will current rising gas prices and federal standards for fuel efficiency affect future sales?
Which demographics are planning to purchase SUVs and CUVs over the next two years?
What is the average price paid for these vehicles?
How are SUVs and CUVs marketed? What are examples of innovative campaigns?
How do potential buyers research these vehicles; what do they rely on most or least for information?
What qualities of SUVs and CUVs matter most? What qualities matter least?
Do buyers prefer financing or cash in the purchase of SUVs or CUVs? What kinds of financing are preferred?