Private Label Salty Snacks - US

Mintel International Group Ltd.
April 1, 2010
97 Pages - SKU: GN2657103
Attention: There is an updated edition available for this report.
Countries covered: United States

Recent sales figures show that private-label products have made significant inroads into the salty snack market. They can make even more.

The branded competition for private label in four of the eight salty snack segments identified in this report, including the two biggest ones (potato and tortilla chips), consists, for all intents and purposes, of a single player: PepsiCo’s Frito-Lay unit. After Frito-Lay, market share mostly fragments among regional competitors that have little or no advantage over private label in brand recognition or market clout.



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