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Mobile Phones - US - January 2013

142 Pages Mintel International Group Ltd. January 01, 2013 SKU: GN4968889

“Four OS compete in the smartphone segment, but only three OS typically survive in hardware markets, given that each must be supported by independent software vendors (ISV), and ISVs are attracted to OS by a large audience for potential sales. This gives the most popular OS the advantage, regardless of the quality of the OS itself.”

– Billy Hulkower, Senior Technology Analyst

Some questions answered in this report include:

Did the Maps flap hurt Apple?
Is BlackBerry 10 DOA?
Will software and hardware brands continue to be distinct?

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Mobile Phones - US - January 2013

Mintel International Group Ltd.
January 01, 2013

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