“Malaysian outbound travellers are value-seekers; they are always on the lookout for deals. They do not travel as extensively as their richer Singaporean neighbours, but this is a market with a lot of room for growth. Malaysia is being steered to become a high-income economy, and the number of middle-class consumers is forecast to increase, underscoring the immense potential this emerging market has.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What is the current size of Malaysia’s outbound tourism market? What are the future growth predictions for Malaysia’s outbound tourism market? What are the macro-economic and industry factors shaping dynamic growth in Malaysia’s outbound market? How are the infiltration of digital technology and low-cost carriers (LCCs) transforming Malaysia’s outbound market potential? Who is the Malaysian outbound traveller?