Internet Ads: Search, Display and Video - US - May 2015
"Online advertising revenue is expected to reach $79.6 billion by 2019. Search and video have historically driven the market, but consumers are increasingly ambivalent about ads that disruptive their normal online experiences. Given that consumers also now have tools, such as ad blockers, that offer them greater control over the digital content they see, online advertising must be more contextually aware and especially relevant to its audience."
- Bryant Harland, Technology and Media Analyst
This report discusses the following key topics:
How consumers respond to online advertising How consumers feel about video, search, animated, and static ads