Ice Cream and Frozen Novelties - US

Minimizing ingredients, maximizing appeal?

Recession-inspired frugality and increasing health consciousness have conspired to turn the overall $10.2 billion FDMx ice cream and frozen novelties market’s sales trend negative in recent years. But in spite of these constraints, consumers’ love affair with frozen treats is as strong as ever, and opportunities exist across the board from value to super-premium and from better-for-you to rich and indulgent. This report provides an in-depth look at the ice cream and frozen novelties market, including:

Recession-inspired frugality and increasing health consciousness have conspired to turn the overall $10.2 billion FDMx ice cream and frozen novelties market’s sales trend negative in recent years. But in spite of these constraints, consumers’ love affair with frozen treats is as strong as ever, and opportunities exist across the board from value to super-premium and from better-for-you to rich and indulgent.

This report provides an in-depth look at the ice cream and frozen novelties market, including:

• How increasing budget- and health-consciousness are impacting sales trends for the category as a whole and in each of its segments, plus growth forecasts through 2016
• An assessment of which brands are gaining, which are losing, and why, as well as how private label frozen treats have become a more significant factor in the market. Insight into why indulgent high-calorie products continue to gain share, even as health concerns impact volume for the category as a whole
• Opportunities for reigniting growth, including ideas for how to re-imagine the frozen treat shopping experience
• An analysis of recent launch activity, encompassing the most decadent concoctions and products that reach beyond “better-for-you” to promise functional health benefits
• Insights from Mintel’s consumer research into the attitudes and behaviors of category consumers, including purchase decision criteria, brand preference factors, flavor preferences and more