"The mature household surface cleaner market has experienced only modest growth in recent years. Still, while consumers continue to take a budget-conscious approach to shopping for household surface cleaners, they place importance on housecleaning and are as interested as ever in products that allow them to clean more quickly and effectively."
- John Owen, Senior Household Analyst
This report discusses the following key topics:
Modest pace of growth expected to continue Ease-of-use, versatility nearly as important as cleaning power Many see disposable wipes as best suited for quick cleanups