"The market for household surface cleaners is mature, with a growth rate that is being outpaced by inflation. Convenience of multi-surface cleaning and antibacterial power are the leading attributes most consumers look for in surface cleaners, but secondary benefits such as scent, packaging, and natural ingredients are important among niche groups. These attributes represent opportunities for brands to distinguish and promote products, which will be central in driving future sales."
- Stephen Brown, Household Analyst
This Report discusses the following key topics:
Slow growth in sales of surface cleaners outpaced by inflation Shifting attitudes and changing household surfaces phase out laborious cleaners' Decline in families could further challenge category sales