Household Care Packaging Trends - US - January 2016
In highly competitive, mature household care product categories, where sales increases must come at the expense of a competitor, packaging is as important as the product itself as a means of delivering value to consumers. Household care product packaging can do much more than just hold and dispense the product. Innovative packaging features can be a way for brands to set themselves apart.
This report covers the following areas:
Little growth across household care product categories
Eco-friendly packaging still not a top priority for consumers
Practical usage information most likely to command attention