“The hotel market is less commoditised than the airline industry which means that hoteliers have an easier time coaxing guests to buy into a more personalised experience. The key to this personalisation will be the acquisition of customer data; however, most guests are extremely wary of their online security, especially when it comes to sharing location and social media data. As a result, measures will need to be taken to reassure guests that their information will not be used in an intrusive way.”
– Fergal McGivney, Travel and Technology Analyst
This report looks at the following issues:
How open are consumers to Airbnb-style accommodation? How to drive more direct bookings?