Holiday Shopping - US - July 2012

The U.S. holiday shopping market has recovered from recessionary declines, and increases in anticipated spending across all major holidays throughout the year are likely a result increasing consumer confidence. Winter holiday sales are not as quick to increase as some other less prominent holidays, yet at more than half of total anticipated expenditures, they still account for the bulk of holiday spending in the U.S.

This report covers holiday activities and purchases on a seasonal, as well as individual holiday basis, in addition to consumer participation in holiday sales and promotions, views on holiday-related media and advertising, and opinions regarding in-store versus mobile and online shopping. This report also investigates how consumers’ varying economic, social, and household characteristics impact both behaviors and attitudes toward shopping for the holidays.