Hispanics and Convenience - US

Though their average household income is less than that of non-Hispanics, Hispanic purchasing power is on the rise and many do not hesitate to spend their money on the things that matter most to them in life. Many Hispanics hold on to the values of a strong work ethic, caring for their children at home, and feeding their families after a hard day at work—all yielding a busy life in need of products and services that can facilitate these daily tasks. It is no wonder then that even less acculturated Hispanics are turning to “convenience”—new forms of technology, pre-made foods, and takeout and delivery services—to accommodate their full schedules.

This report gives marketers key analysis and insights into the convenience-minded Hispanic consumer, including:

• The types of convenient services that Hispanics use, including childcare, professional cleaning services and more
• Hispanics’ attitudes towards technology in relation to convenience, including use of smartphones, GPS systems, movie download services and DVRs
• Activities conducted online, such as using video chat services, reading magazines and newspapers, and listening to internet stations, and what this means for advertisers and the types of products that appeal to Hispanic consumers
• The types of convenient groceries that Hispanics purchase and where they purchase them, including canned products, time-saving meal solutions and heat and serve meals—and how marketers can adapt these products to the needs and desires of Hispanic households