Gift Registries - US

The U.S. gift registry market is driven by a range of factors, most notably the number of weddings and childbirths in the U.S., although the rate of marriage has been in decline in recent years and the birth rate has remained static. Furthermore, the market is beset by economic factors such as poor consumer confidence levels, high unemployment, and decreasing household income levels, which have many consumers budgeting and likely foregoing spending on costly gift items. This report covers these factors in detail, and also provides key insight into the following:

• How the higher Hispanic birth rate can boost the market and how marketers can target this demographic to best take advantage of their growing population
• The leading role of brick-and-mortar stores and how online services can help draw more consumers to retailers’ registry services
• The registry business models of the three leading gift registry retailers—Macy’s, Target, and Bed Bath & Beyond—and the marketing strategies these chains employ
• How competition from gift cards and non-gift registries could curb sales through traditional registries