Growth in the near-$7 billion facial skincare and anti-aging category is slow, driven by the highly competitive category landscape and continued below-average usage among men and older adults. Also, as skincare staples like facial cleansers offer more comprehensive benefits, specialty skincare segments struggle to grow. While new product development is critical in driving growth and keeping consumers engaged, tools that help consumers navigate the complex facial skincare category are equally as essential.
This report looks at the following areas:
Skincare staples outperform specialty segments Men, older adults are below-average users of facial skincare Specialty skincare shoppers turning to prestige