Children's Personal Care - US


March 1, 2012
99 Pages - SKU: GN3829076
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Countries covered: United States

Despite an increase in the population of kids aged 6-11, most segments of the c hildren’s personal care (CPC) market have seen declines in the last five years and are projected to see declines in the next five years. It appears that this is partly due to the down economy. However parents also seem to be more willing to have children use adult products. Moving forward, CPC brands will want to be sure to find innovative ways to set their products apart from adult products and demonstrate the benefits of their products for kids. In addition, keeping price points low appears to encourage parents to make that small extra purchase in order to please their children.




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