Children's Lifestyles - UK


October 1, 2011
195 Pages - SKU: GN6657014
License type:
Countries covered: United Kingdom

“Being the digital natives, today’s children are well versed in all aspects of technology and the internet, and despite the age restrictions, an estimated 0.97 million children aged 7-12 use Facebook on a daily basis. Friends’ acceptance is an important factor driving social network adoption, but peer influence is also essential in new product discovery, especially for games, electronic gadgets, music and films.”

– Ina Mitskavets, Consumer and Lifestyles Analyst

Some key questions answered in the report include:
  • What are the key trends and developments in Children’s Lifestyles?
  • Are there growth projections and what does this mean?
  • What ways are children using the internet?
  • What are the security concerns surrounding children’s use of technology?
  • How does technology fare against the real world?
  • How brand-aware are children?
  • What are the effects of pester power?
  • What pressures are children facing?



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