Black Consumers and Brand Loyalty - US - December 2015
"Black consumers are very brand conscious and typically use some of the same trusted brands that their parents used. While cost plays a role in the brands they buy, they aren’t willing to give up quality and brand name for the lowest price. As a result, they tend to be very brand loyal."
- Tonya Roberts, Multicultural Analyst
This report discusses the following key topics:
Emotional connection is often missing from brand messaging Bad experiences are deeper than poor quality, higher prices – How Blacks are treated counts