The $3 billion beauty accessories market has shown slow, uneven growth in recent years. However, while the largest market segment, hair accessories, has effectively stagnated, there are strong areas of growth and innovation in the smaller make-up and shower accessories segments. Indeed, a number of smaller players have seen sales climb thanks to focused branding strategies, innovative product development, and aggressive, multi-channel retailing. Bold appeal to digitally savvy Millennials has been especially vital to their success, and will be instrumental to the market looking forward.
This report looks at the following areas:
Growth varies by segment, with make-up and shower accessories driving market Older consumers report low usage of beauty accessories For make-up accessories, opportunities to educate and orient women