Babies' & Children's Personal Care Products - UK

Children’s wipes (targeted at 3-9-year-olds) are worth only 5% of the total wipes market. Parents are finding more reasons to use wipes on older children, such as on-the-go clean-ups after playtime and eating, and frequency of use is growing the fastest amongst these groups. Manufacturers could introducing a range positioned as ‘school wipes’, which are ideal for cleaning hands before eating lunch or snacks or for general cleaning after playing or art lessons”.

– Ricky Lakhani, Personal Care Analyst

Some questions answered in this report include:

What impact is the poor economic climate having on the babies’ and children’s personal care market?
How can manufacturers boost usage of children’s wipes?
Does potential exist to boost usage of children’s suncare products?
How can manufacturers encourage more parents to use child-specific formulations for themselves?