Arthritis - US

Coping with changes, managing pain

Many products promise pain relief from a variety of symptoms, from general aches and pains to headaches and migraines. Few, however, are positioned to meet the needs of arthritis sufferers. Oral and topical analgesics that are specially formulated for the treatment of arthritis pain and marketed to this demographic may meet with success, especially in light of Tylenol’s product recalls (Tylenol’s Arthritis Pain dominates the arthritis-specific internal analgesic tablets sub-segment).

Mintel’s exclusive consumer research shows that respondents with arthritis are interested in products for pain relief that have minimal side effects. Although the claim “natural” does not necessarily mean free of side effects, such ingredients suggest less impact on the body. Products with natural, yet effective, ingredients may have a real appeal to arthritis sufferers.