Google Acquisitions and Strategy


December 1, 2011
70 Pages - SKU: CCJQ6732617
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Table of Contents Search inside this report Related Reports
1 TABLE OF CONTENT
2 EXECUTIVE SUMMARY
3 INTRODUCTION
3.1 OVERVIEW
3.2 KEY BENEFITS
3.3 TARGET AUDIENCE
4 SUMMARY OF SELECT ACQUISITIONS
5 GOOGLE WEB SEARCH BUSINESS
5.1 OVERVIEW
5.2 SAMPLE GOOGLE WEB SEARCH ACQUISITIONS
5.2.1 GOOGLE ACQUIRED DEJA.COM - DEJA.COM’S USENET DISCUSSION SERVICE
5.2.2 GOOGLE ACQUIRED OUTRIDE INC. - MORE ENHANCEMENTS TO SEARCH FEATURES
5.2.3 GOOGLE ACQUIRED KALTIX - SEARCH ENGINE COMPANY
5.2.4 GOOGLE ACQUIRED ORION
5.3 POTENTIAL OPPORTUNITIES FOR GOOGLE WEB SEARCH BUSINESS
5.3.1 GOOGLE SOCIAL SEARCH - FUTURE SEARCH IS SOCIAL
5.3.1.1 Potential Acquisitions for Social Search
5.3.1.1.1 Slangwho
5.3.1.1.1.1 Advantages for acquiring Slangwho
5.3.1.1.2 Qitera
5.3.1.1.2.1 Advantages for acquiring Qitera
5.3.1.1.3 SideStripe
5.3.1.1.3.1 Advantages for acquiring SideStripe
5.3.2 JOB SEARCH OPPORTUNITIES
5.3.2.1 Potential Acquisitions for Google Job Search
5.3.2.1.1 In The Door
5.3.2.1.1.1 Advantages for acquiring in the Door
5.3.2.1.2 BranchOut.com
6 GOOGLE ADVERTISING AND COMMERCE BUSINESS
6.1 OVERVIEW
6.1.1 MOBILE TECHNOLOGY
6.1.2 SOCIAL TECHNOLOGY
6.1.3 PAYMENT TECHNOLOGY
6.2 SAMPLE ACQUISITIONS FOR GOOGLE ADVERTISING BUSINESS
6.2.1 GOOGLE ACQUIRED APPLIED SEMANTICS - INTRODUCING ADSENSE
6.2.2 GOOGLE ACQUIRED SPRINKS - SPREADING ADVERTISING BUSINESS
6.2.3 GOOGLE ACQUIRED DOUBLECLICK
6.2.4 GOOGLE ACQUIRED ADMOB
6.3 POTENTIAL OPPORTUNITIES FOR GOOGLE ADVERTISING BUSINESS
6.3.1 ADVERTISING ON TABLET PCS
6.3.1.1 Potential Acquisitions for Tablet Advertising Business
6.3.1.1.1 OnSwipe
6.3.1.1.1.1 Advantages for acquiring OnSwipe
6.3.2 SOCIAL ADVERTISING
6.3.2.1 Potential Acquisitions for Google Social Advertising Business
6.3.2.1.1 Groupon
6.3.2.1.1.1 Advantages for acquiring Groupon
6.3.3 ENHANCING GOOGLE WALLET
6.3.3.1 Potential Acquisitions for Google Social Advertising Business
6.3.3.1.1 Volusion
6.3.3.1.1.1 Advantages for Volusion acquisition
7 GOOGLE MOBILE BUSINESS
7.1 OVERVIEW
7.2 SAMPLE GOOGLE MOBILE ACQUISITIONS
7.2.1 GOOGLE ACQUIRED ANDROID
7.2.2 GOOGLE ACQUIRED MOTOROLA MOBILITY
7.3 POTENTIAL OPPORTUNITIES FOR GOOGLE MOBILE - ANDROID
7.3.1 SOCIAL MOBILE GAMING
7.3.1.1 Potential Acquisitions for Social Mobile Gaming
7.3.1.1.1 Scoreloop
7.3.1.1.1.1 Advantages for acquiring Scoreloop
8 GOOGLE SOCIAL BUSINESS
8.1 VIDEO SHARING
8.1.1 OVERVIEW
8.1.2 SAMPLE GOOGLE VIDEO SHARING ACQUISITIONS
8.1.2.1 Google acquired Youtube
8.1.3 POTENTIAL OPPORTUNITIES IN GOOGLE VIDEO SHARING
8.1.3.1 Video Sharing for Education Services
8.1.3.1.1 Potential Acquisitions for Social Media Education Services
8.1.3.1.1.1 Skillshare
8.1.3.1.1.1.1 Advantages for acquiring Skillshare
8.1.3.1.1.2 Netflix
8.1.3.1.1.2.1 Advantages for Netflix acquisitions
8.2 MUSIC SHARING
8.2.1 OVERVIEW
8.2.2 SAMPLE ACQUISITIONS FOR GOOGLE MUSIC
8.2.2.1 Acquisition of PushLife
8.2.3 POTENTIAL OPPORTUNITIES FOR MUSIC SHARING
8.2.3.1 Sharing Google Music over Social Network
8.2.3.1.1 Potential Acquisitions for Google Social Media Business
8.2.3.1.1.1 SoundCloud
8.2.3.1.1.2 The Cloud Player
8.3 BLOGGING
8.3.1 SAMPLE GOOGLE ADVERTISING ACQUISITIONS
8.3.1.1 Acquiring Pyra Labs - A big Move through Weblogs
8.3.1.1.1 Introducing Advertising Business
8.3.1.1.2 Enhancing News Service
8.3.1.1.3 Enhancing the Search Engines
8.3.1.1.4 Integration with Outride Developments
8.4 SOCIAL NETWORKING
8.4.1 OVERVIEW OF GOOGLE+
8.4.1.1 Google+ Features
8.4.1.1.1 Google+ Circles
8.4.1.1.2 S
8.4.1.1.3 parks
8.4.1.1.4 Hangouts
8.4.1.1.5 Mobile
8.4.1.1.5.1 Mobile Devices and Social Network Applications
8.4.1.1.5.1.1 Portability
8.4.1.1.5.1.2 Smart
8.4.1.1.5.1.3 Connectivity
8.4.1.1.5.1.4 Platforms
8.4.1.1.5.1.5 Location Services
8.4.1.1.5.2 Google+ and Location Services
8.4.1.1.5.3 Instant Photo Upload
8.4.1.1.6 Huddle
8.4.1.2 Google+ in Business
8.4.1.2.1 Google Meeting
8.4.1.2.2 Google Screencast
8.4.1.2.3 Google Whiteboard
8.4.2 SAMPLE GOOGLE SOCIAL NETWORKING ACQUISITIONS
8.4.2.1 Google acquired Dodgeball
8.4.2.2 Google acquired SocialGrapple
8.4.2.3 Google acquired Katango
8.4.2.4 Google acquired Fridge
8.4.3 POTENTIAL OPPORTUNITIES FOR SOCIAL NETWORKING BUSINESS
8.4.3.1 Social Recommendation
8.4.3.1.1 Introducing Google Schemer
8.4.3.1.2 Potential Acquisitions for Social Recommendation
8.4.3.1.2.1 Top10
8.4.3.1.2.2 HowAboutWe (howaboutwe.com)
8.4.3.1.2.3 ZURB BounceApp (bounceapp.com)
8.4.3.2 Social Reading
8.4.3.2.1 Potential Acquisitions for Social Reading
8.4.3.2.1.1 Subtext
8.4.3.2.1.1.1 Advantages of acquiring Subtext
9 GOOGLE COMMUNICATION BUSINESS
9.1 OVERVIEW
9.2 COMMUNICATIONS SERVICES
9.2.1 SAMPLE ACQUISITIONS
9.2.1.1 Google Acquires GrandCentral
10 GOOGLE CLOUD COMPUTING BUSINESS
10.1 OVERVIEW
10.2 OFFICE APPLICATIONS - GOOGLE DOCS
10.2.1 SAMPLE ACQUISITIONS
10.2.1.1 Google Acquires Upstartle
10.2.1.2 Google Acquired 2Web Technologies
10.2.1.3 Migrating from Google Docs and Google Apps
10.2.1.4 Google acquired DocVerse
10.2.1.5 Google acquired AppJet
10.3 INTRODUCING CLOUD DATABASE
10.3.1 GOOGLE ACQUISITION OPPORTUNITIES TO EXPAND CLOUD DATABASE BUSINESS
10.3.1.1 Xeround
10.3.1.1.1 Advantages of acquiring Xeround
11 CONCLUSIONS AND RECOMMENDATIONS
11.1 WEB SEARCH BUSINESS
11.2 SOCIAL MEDIA BUSINESS
11.3 WIRELESS/MOBILE BUSINESS
11.4 ADVERTISING, MARKETING, AND COMMERCE BUSINESSES
11.5 COMMUNICATION SERVICES BUSINESS
11.6 CONTENT SERVICES BUSINESS
11.7 CLOUD SERVICES BUSINESS
 
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