US Markets for Trauma Devices 2011

Revenues generated in the US trauma device market eclipse those of trauma device markets in any other region of the world, firstly because of the large population and secondly because trauma device manufacturers have been able to charge a premium compared to other regions because of the relative affluence of the US health care system compared to other countries. This market will continue to see considerable growth over the forecast period, spurred by rising trauma device procedures and moderately climbing device prices. Competitors will also introduce specialized devices in previously underserved segments of the market, such as anatomic plate and screw systems for the hand, thereby fueling revenue expansion over the forecast period. Nonetheless, the market faces a challenging environment over the forecast period due largely to US health care reform, which has intensified focus on curbing costs associated with health care provision. The effects of cost-cutting measures will trickle down to medical device manufacturers through 2015. Although the nonelective nature of most trauma procedures will help to preserve procedure growth, ASPs will be subject to increasing downward pressure.