Brazilian, Indian, and Chinese Markets for Trauma Devices 2011

Millennium Research Group
December 17, 2010
SKU: MIL6655584
License type:
Countries covered: China, India, Brazil

Introduction:

The market for trauma fixation devices in Brazil, India, and China (BIC) has exhibited steady growth for many years. Revenues, which comprise sales of internal and external fixation devices, will continue to climb steadily over the forecast period. Rising trauma fixation procedure volumes and average selling prices (ASPs) contributed to solid market expansion in 2010, and procedural growth will continue to be supported by the aging population, which is more susceptible to sustaining fractures. The adoption of specialized devices, including anatomic plating systems, will also contribute to procedural growth by providing surgeons with fixation options in cases where operative treatment was previously infeasible. The growing penetration of these premium-priced technologies will also boost aggregate device ASPs through 2015. Widespread poverty in these countries will, however, continue to impede unit sales slightly through the forecast period because the majority of patients lack access to formal health care centers or must pay out-of-pocket for these services. Moreover, strained resources in formal health care facilities have led to use of alternative treatments, such as casting or traditional bone setting, instead of trauma fixation. Nonetheless, revenues in the overall BIC trauma device market will continue to increase robustly over the forecast period.

Questions Answered in This Report:

  • Procedure volume growth is significantly higher in the BIC countries than in the US or Europe and is the primary factor in BIC trauma device market expansion. How does the rate of procedure volume growth compare between the BIC countries? Is the pace of growth expected to remain constant over time? What factors are leading to this rapid growth? Which market segments are most impacted these factors?
  • The ASP of internal and external fixation devices will remain relatively low in the BIC countries from 2009 to 2015. To what extent will economic growth and broadening insurance coverage impact device ASPs? What impact will innovation and the entrance of premium-priced technologies have on the BIC trauma device markets as a whole?
  • As of 2010, large global orthopedic device manufacturers garnered the slight majority of trauma device revenues; however, domestic manufacturers are increasingly penetrating the market. What strategies are large global orthopedic device manufacturers employing to gain a deeper foothold in the BIC trauma device markets? What impact will the increasing presence of domestic manufacturers have on BIC trauma device ASPs?


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