MediaAnalyst Broadcasting Industry Report (UK) January 2009MediaAnalyst, Ltd.January 1, 2009 62 Pages - SKU: MEA2196434 |
| Countries covered: United Kingdom This report has been fully revised and covers a host of issues present in the broadcasting industry. How big is the threat to channel operators from personal video recorders and what are they doing about it, how are technical changes changing the balance of power between channel operators and viewers, what does the market structure look like following a huge influx of new channels and what strategies are existing channels adopting to compete, how is the balance of power changing between channel operators and platform operators, what is the threat from IPTV, broadband and mobile broadband, what is contract rights renewal, what exactly is the threat to television advertising from substitute products, can ITV retain a price premium for its advertising, why does video on demand technology make rights negotiations tense between channels and independent production companies, why has digital audio broadcasting made life difficult for radio operators and why does commercial radio struggle to compete with the BBC? These and many other issues are covered in a comprehensive analysis of the industry dynamics for the broadcasting business in the UK. The report is divided into five industries: television channels, television platforms, television advertising, television content and radio. It uses proven economic frameworks to provide a balanced and objective assessment of the challenges facing the broadcasting industry. Questions answered in this report include: Television Channels Demand factors What influences demand for television channels? How are changes in the television market affecting demand for television channels? How are new technologies transferring power to buyers? What strategies are channel operators adopting to reduce buyer power? What is the threat from substitute products? Supply factors How is supply organised and who are the main competitors? How has the explosion in the supply of capacity affected the market? What strategies have channel operators adopted to reduce competitive rivalry? How does the television channel market interact with the television platform market? Television Platforms Demand factors What drives demand for platforms? How are platform operators remunerated for carrying television channels? How has buyer power changed during the evolution of the platform market? How is new technology influencing the bargaining power of buyers? Which channels have moved to an advertising revenue model rather than a subscriber model? Supply factors Who are the main players in this market and how is supply organised? To what extent does technology influence how platform operators compete? The complexity of this market has a large bearing on how companies compete. Which strategies are platform operators following? How do BSkyB's competitive instincts manifest themselves in the marketplace? Which new technologies are emerging? Television Advertising Demand factors What drives demand for advertising? How is the market segmented? How important is advertising to the television industry? Explains the complexities of the market and the jargon, what is a share deal, TVR or a SAP What does contract rights renewal mean for the industry? What influences the cost of television advertising? Tell me about substitutes to television advertising? Supply factors Who are the main players? How does regulation influence the supply of television advertising? How bad is ITV's competitive position? How have new entrants affected the supply of television advertising? What pricing mechanisms exist in this market? Does competition exist on dimensions other than price? Television Content Demand factors What is the size of the content market?What is driving demand for content? How is the market segmented and what is driving demand within these segments? How does the UK fare in international markets? How are changes in strategy at ITV creating tensions in the content market? Tells me about demand for different rights and the complexities around negotiations for content rights. Supply How is the market for content organised and who are the main suppliers? Why are there so many content suppliers? How has the independent production market evolved and how powerful are the integrated networks? What is the effect of new terms of trade and the BBC’s window of creative competition? How have independent producers of content strengthened their market position? Radio Demand factors What is the size of the market? What are the demand drivers for listeners? How do regulators and advertisers affect programming on radio stations? What are the demand drivers for advertising? What is the threat of substitute products and how are new technologies changing the balance of power between listeners and radio stations? Supply factors How does the regulator influence supply? Who are the largest players and how do they compete? How is the supply chain organised? How have new platforms affected the supply of radio? What are the issues facing radio in the transition to digital transmission and how are these affecting the commercial sector’s ability to compete with the BBC? |
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