Maverick China Payment Profiles: PayEase - Survival of the Funded
Maverick China Research
February 14, 2008 24 Pages - SKU: MCR1684577
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PayEase, which was founded in 1999 with support from the Beijing Municipal Government, is one of China's elder statesmen when it comes to online payments. Their close ties to the Beijing government have provided PayEase with enough funding, bank partnerships, and clients to survive for seven years of operation and finally become profitable at the end of 2006.
In this report, we investigate PayEase's development over its seven years of operation and analyze the company's ability to keep pace with the other fast-growing online payment startups in China today.
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- 1 Industry Overview: Key Factors Shaping Third-Party Payments in China
- 1.1 Continued preference for cash payments, but bank card payments rising
- 1.2 Credit card use remains low; debit cards widespread
- 1.3 Limited coverage of non-cash payment services
- 1.4 China UnionPay’s bank card monopoly
- 1.5 Quasi-online payment systems an interim solution
- 1.6 Two ISPs, 162 million Internet users
- 1.7 Two mobile operators, 530 million subscribers
- 1.8 Contactless smartcard use increasing but largely limited to buses and subways
- 1.9 Government regulations and the ""national interest""
- 2 PayEase - Survival of the Funded
- 2.1 Company Overview
- 2.1.1 Ownership
- 2.1.2 Organizational Structure
- 2.1.3 Management Team
- 2.2 Business Performance
- 2.2.1 Users
- 2.2.2 Financial Performance
- 2.3 Services and Channels
- 2.3.1 Online Payment
- 2.3.2 Telephone Payment
- 2.3.3 Mobile Payment
- 2.3.4 Business Model and Fee Structure
- 2.4 Markets and Coverage
- 2.5 Marketing and Branding
- 2.6 Partners
- 2.6.1 Bank Partners
- 2.6.2 Merchant Partners
- 2.6.3 Technology Partners
- 2.7 Competitive Analysis
- 2.7.1 Strengths
- 2.7.2 Weaknesses
- 2.8 Outlook
- List of Figures
- Figure 1: Credit cards issued in China and in the US (M)
- Figure 2: Internet Users in China, 2001-2006 (M)
- Figure 3: Mobile Subscribers in China, 2002-2010F (M)
- Figure 4: China government groups involved in third-party payment regulation
- Figure 5: PayEase Ownership Structure
- Figure 6: PayEase Registered and Active Users
- Figure 7: PayEase Financial data, 2003-2005 (RMB)
- Figure 8: PayEase Transaction Volume Breakdown by Channel (%)
- Figure 9: PayEase Telephone Payment Partner Banks
- Figure 10: PayEase Direct Debit Operation Model
- Figure 11: PayEase Online Payment Merchant Services and Fee Structure
- Figure 12: PayEase Logo
- Figure 13: PayEase Bank Partners
- Figure 14: PayEase Key Merchant Partners
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