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Women: market research reports

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Discover effective marketing strategies for the women’s demographic with MarketResearch.com's female consumer reports. Our market research reports on women consumers provide insight into product and market trends, analyses, opportunities, projections, sales, and marketing strategies for this important consumer group. Specifics on market share, segmentation, size, and growth in the US and global ma
rkets are also featured, including demographic profiles of affluent women, single females, and mothers.
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Women market research reports and industry analysis

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Downsizing Globally: The Impact of Changing Household Structure on Global Consumer Markets
4/3/2013 | published by: Euromonitor International
... period, driven by lower marriage and fertility rates, ageing populations, rapid urbanisation and rising wealth in emerging markets. This new global report analyses household statistics and behaviour, and suggests how these may shape demand and ...  |  read more...
$2,600.00
Bahrain in 2030: The Future Demographic
3/25/2013 | published by: Euromonitor International
... of men and women at first marriage will increase between 2012 and 2030, meanwhile the quantity of single people will increase. In 2012 the biggest city was the capital, Manama, and it will remain so ...  |  read more...
$900.00
Azerbaijan in 2030 : The Future Demographic
3/20/2013 | published by: Euromonitor International
... be compounded by falling birth rates, despite relatively high fertility rates. The average age of women at childbirth will fall from 24.7 years in 2012 to 23.8 years in 2030. Baku dominated the urban landscape ...  |  read more...
$900.00
Black Consumers' Diet and Wellness - US - March 2013
3/1/2013 | published by: Mintel International Group Ltd.
... sedentary lifestyle. Creating awareness about the link between diet and food is the key to restoring wellness among this consumer groups. At the same time there is a need for OTC remedies that could help ...  |  read more...
$3,995.00
Freedonia Focus on Demographics: United States
3/1/2013 | published by: Freedonia Focus Reports
... of age group by under 15 years, 15-24 years, 25-34 years, 35-54 years, 55-64 years, 65 years and older, 65-74 years, 75-84 years, and 85 years and older. To illustrate historical trends, the resident population, ...  |  read more...
$600.00
Marketing to Hispanic Moms - US - February 2013
2/1/2013 | published by: Mintel International Group Ltd.
... are not influencing Hispanic moms’ purchasing decisions. This begs the question: Do brands understand how Latina moms think and feel and are they delivering the right message, in the right place and in the right ...  |  read more...
$3,995.00
Beating Samsung And Apple
1/28/2013 | published by: Youth Research Partners
... Huawei to grab a slice of the market as well. But the big question for all brands remains the same: How do you beat Apple and Samsung? This briefing explores the following key questions relevant ...  |  read more...
$249.00
Women And Mobile Handsets
1/28/2013 | published by: Youth Research Partners
... mobile brand reaches out to young women, their actions are restricted to a pink product launch, failing to effectively connect with young women in the long term. This briefing answers the following questions relevant to ...  |  read more...
$249.00
The 2013 Import and Export Market for Women’s and Girls’ Negligees, Bathrobes, Dressing Gowns, and Similar Articles of Knitted or Crocheted Textile Fabrics in Africa
1/1/2013 | published by: Icon Group International, Inc.
... approaching the market in Africa face a number of questions. Which countries are supplying women’s and girls’ negligees, bathrobes, dressing gowns, and similar articles of knitted or crocheted textile fabrics to Africa? What is the ...  |  read more...
$325.00
Entrepreneurial Women Tribe
12/1/2012 | published by: Ledbury Research
... in the face of the economic troubles, wealth managers can simply no longer afford to ignore this segment of increasingly wealthy individuals. Please note: this version of this report is for a global site license.  |  read more...
$4,700.00
Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
11/19/2012 | published by: Packaged Facts
... so, marketers need to find new ways to engage today’s tech-immersed foodie Moms, who are at the epicenter of the new home-based food culture and in the vanguard of the movement toward healthy eating. Packaged ...  |  read more...
$3,500.00
The 2012/13 Source Book of Multicultural Experts
9/1/2012 | published by: Multicultural Marketing Resources
... and niche markets: African American, Asian American, Hispanic, among others; Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, professional organizations, research firms, media), by industry area of expertise (e.g. ...  |  read more...
$19.95
Creating Female-Friendly Financial Services: Strategies, Opportunities and Lessons
8/7/2012 | published by: Timetric
... the Middle East, South-East Asia and Australia to illustrate the various responses made by financial services companies to their respective female audiences. Summary The female financial services sector represents a profitable market still largely untapped ...  |  read more...
$3,800.00
Spotlight on Moms: Digital Photography and Photo Printing Habits
5/1/2012 | published by: InfoTrends
... because so many of these photos feature their children. In this document, InfoTrends explores how mothers compare to general survey respondents, how maternal age affects digital photography habits, and whether the age of children plays ...  |  read more...
$3,995.00
Motherhood's Striking Impact on Digital Photography and Photo Printing Habits
4/1/2012 | published by: InfoTrends
... For this report, InfoTrends chose to explore how motherhood affected the imaging behaviors of females between the ages of 18 to 29. In comparing moms and non-moms, we hoped to garner insight about how non-mothers' ...  |  read more...
$3,495.00
Working Americans 1880-2012 Volume I: The Working Class, Second Edition
3/1/2012 | published by: Grey House Publishing Inc
... they lived in, the food and clothes they bought, the entertainment they sought as well as the society and history that shaped the world Americans worked in from 1880 to 2012. From the wealth of ...  |  read more...
$150.00
Shopper Typologies & Segmentation
2/27/2012 | published by: Evolution Insights Ltd.
... and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed. ...  |  read more...
$3,120.00
Marketing to Moms - US
2/1/2012 | published by: Mintel International Group Ltd.
... parenting duties and household upkeep. As they try to balance the many priorities in their lives, they have an increasingly varied array of resources to call on, from trusted personal contacts like their partners, friends, ...  |  read more...
$3,995.00
Women and CE
12/19/2011 | published by: Consumer Electronics Association
... fundamental differences between the genders that CE manufacturers and retailers should take into consideration? Women and CE helps to explore the similarities and differences between genders by measuring consumer attitudes, usage and purchase intent across ...  |  read more...
$699.00
Working Americans 1880-2011
11/1/2011 | published by: Grey House Publishing Inc
... agents, theater performers, composers, instrument salesmen, radio personalities, record producers, along with the musical hobbyist, to offer a thought-provoking and interesting look at how music helped shape this country. Profiles examine life at home, at ...  |  read more...
$150.00
Indian Wine Market Outlook to 2015 - Surging Demand by Women
10/1/2011 | published by: Ken Research
... size of wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The future projections are presented for the base case, ...  |  read more...
$350.00
Women's Attitudes Towards Hosiery and Shapewear - US
10/1/2011 | published by: Mintel International Group Ltd.
... dramatically impact the shapewear category’s fortunes for years to come, over index for this attitude (24-25%). Consequently, it is important that manufacturers find ways to minimize any embarrassment associated with wearing shapewear. One approach is ...  |  read more...
$3,995.00
Gender And Entrepreneurship In International Contexts
9/30/2011 | published by: Emerald Group Publishing Limited
... & 4th 2010 in Banff, Canada, themed ‘Extending Women’s Entrepreneurship Research in New Directions.’ This edition presents research on women’s entrepreneurship in International contexts that reflect the current variety of work ongoing in this field.  |  read more...
$199.00
Marketing to Australian Mums: getting through to the gatekeepers
9/13/2011 | published by: Datamonitor
... is critical in converting them from being target consumers, through to actual customers, and then to loyal brand advocatesUnderstand the key priorities and concerns that influence mums’ choices of where to shop, what to buy ...  |  read more...
$3,450.00
Marketing to Australian Mums: getting through to the gatekeepers
9/13/2011 | published by: Datamonitor
... Introduction Australian mums control around A$132 billion in household spending each year. Additionally, mums indirectly influence the purchase decisions of family members, friends and other consumers via word-of-mouth and online communities. Establishing emotional resonance with ...  |  read more...
$3,450.00
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