Discover effective marketing strategies for the women’s demographic with MarketResearch.com's female consumer reports. Our market research reports on women consumers provide insight into product and market trends, analyses, opportunities, projections, sales, and marketing strategies for this important consumer group. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured, including demographic profiles of affluent women, single females, and mothers.
All reports in Women
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Shopper Typologies & Segmentation
2/27/2012 | published by: Evolution Insights Ltd.
... and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed. ...
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$3,120.00
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Women and CE
12/19/2011 | published by: Consumer Electronics Association
... fundamental differences between the genders that CE manufacturers and retailers should take into consideration? Women and CE helps to explore the similarities and differences between genders by measuring consumer attitudes, usage and purchase intent across ...
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$699.00
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Indian Wine Market Outlook to 2015 - Surging Demand by Women
10/1/2011 | published by: AM Mindpower Solutions
... size of wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country. The future projections are presented for the base case, ...
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$500.00
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Gender And Entrepreneurship In International Contexts
9/30/2011 | published by: Emerald Group Publishing Limited
... & 4th 2010 in Banff, Canada, themed ‘Extending Women’s Entrepreneurship Research in New Directions.’ This edition presents research on women’s entrepreneurship in International contexts that reflect the current variety of work ongoing in this field.
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$199.00
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Marketing to Australian Mums: getting through to the gatekeepers
9/13/2011 | published by: Datamonitor
... is critical in converting them from being target consumers, through to actual customers, and then to loyal brand advocatesUnderstand the key priorities and concerns that influence mums’ choices of where to shop, what to buy ...
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$3,450.00
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Marketing to Australian Mums: getting through to the gatekeepers
9/13/2011 | published by: Datamonitor
... Introduction Australian mums control around A$132 billion in household spending each year. Additionally, mums indirectly influence the purchase decisions of family members, friends and other consumers via word-of-mouth and online communities. Establishing emotional resonance with ...
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$3,450.00
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Female Breadwinners: How the Rise in Working Women is Influencing Spending Patterns
7/6/2011 | published by: Euromonitor International
... women become the household’s main breadwinner, they are responsible for a greater share of purchasing decisions. The new report examines the global impact of high earning females on consumer markets and the ways in which ...
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$2,600.00
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Games and Girls: Video Gaming's Ignored Audience
5/31/2011 | published by: Interpret LLC
... girls gaming now than previously? What do female gamers own and play? How do their preferences differ from those of males? What can developers and publishers do to partition and cater to this nuanced audience?
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$250.00
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What Moms Think and Do 2011
5/1/2011 | published by: EPM Communications Inc
... moms' greatest stress points what mothers want in a store moms' attitudes toward advertising to them…and to their kids blogs and other online experiences as the ultimate moms communities how the family table reflects moms' ...
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$299.00
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Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
4/1/2011 | published by: Packaged Facts
... exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged Facts' Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market offers marketers a look into the future of an ...
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$3,850.00
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Attitudes and Beliefs in the US, UK and China
3/1/2011 | published by: Buzzback
... usage for these products, but also to uncover the bedrock emotional perceptions and attitudes of women towards their personal appearance and self-image, and how these might influence their choice of beauty products. Using BuzzBack’s proprietary ...
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$795.00
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All About Women Consumers 2011
1/1/2011 | published by: EPM Communications Inc
... the acknowledged decision makers and shoppers in most households. Nearly eight in 10 say that their opinion determines their families' financial decisions. And more than half are the primary person responsible for paying household bills. ...
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$299.00
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Analysis Brief- Moms and Social Media: Influencing Technology Purchases
12/1/2010 | published by: Consumer Electronics Association
... sites to not only connect with others but to find information on products and services they are looking to buy. The quest for information extends to technology products as well, with moms also using these ...
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$299.00
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Sex Survey-2010
11/24/2010 | published by: India Today Group Digital
... Love moment in the life of the modern Indian woman. Just as the lead character, Elizabeth Gilbert (Julia Roberts in the film) was asked by her Balinese healer to “pray for sex”, the survey finds ...
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$200.00
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The U.S. Moms Market 2010, 3rd Edition
11/1/2010 | published by: Packaged Facts
... try to meet their needs. This report takes a different look at Moms than the current buzz in the market. It focuses on the fundamentals of Moms like market size, changes in demographics and details ...
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$3,995.00
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Consumer Targeting in Alcoholic Drinks: Effective marketing and innovation strategies by gender, age, price and occasion
8/25/2010 | published by: Business Insights
... of emerging markets. Tackling both can be helped with smart consumer segmentations. Alcoholic drinks companies are using these to improve the targeting and take-up of their products, as well as to find the common ground ...
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$2,875.00
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Getting Mom to the Movies
7/30/2010 | published by: Interpret LLC
... as consumer packaged goods, casual restaurants and retail, they are often not the primary focus for Hollywood marketers. What are moms’ attitudes towards online media consumption? What strategies should Hollywood pursue to market to moms?
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$250.00
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2010 Pink Report® Uncovers New Truths About Walmart and the Beauty and Personal Care Shopper
6/15/2010 | published by: The Benchmarking Company
... of the Beauty and Personal Care Consumer. The Benchmarking Company (TBC) publishes the Pink Report yearly as each edition explores of-the-moment issues affecting the beauty industry. The 2010 Pink Report focuses on how Walmart affects ...
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$1,499.00
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New Hope & iVillage.com Brands, Label Claims and Market Intelligence Report: For Women, Healthy is Not What You Think
5/1/2010 | published by: Nutrition Business Journal
... likely to be concerned about stress and fatigue, and are more likely to favor products and brands that are organic and natural. Our research showed that 94% of women believe a healthy diet is important ...
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$9,975.00
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Skinny Cow Case Study: marketing affordable indulgences to women
1/6/2010 | published by: Datamonitor
... achieved success by marketing a healthy ice cream offering that is designed predominantly for women. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify ...
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$295.00
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Most Powerful Women in Business-2009
12/1/2009 | published by: India Today Group Digital
... list that has grown when others shrank—BT’s list of the Most Powerful Women in Indian Business. As we researched for the seventh edition of our list, we were confronted with an embarrassment of riches. Successful ...
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$200.00
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High Value Shopper Study: How Retailers Can Tap Into High-Value Shoppers Survival Strategies In A Down Economy
10/15/2009 | published by: Sentient Decision Science
... exhibit high loyalty to both brands and retailers; and shop on average at least once a week. This High-Value shopper is passionate about clothing and shops as if on a hunt; it is unusual for ...
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$6,499.00
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U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
9/1/2009 | published by: Packaged Facts
... Sonia Sotomayor were not only icons for multicultural women of their own generation in the first decade of the 21st century, but also were precursors of an emerging wave of increasingly empowered multicultural women in ...
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$2,464.00
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Lambrini Case Study: growth and evolution of a female-specific alcoholic drinks brand
8/20/2009 | published by: Datamonitor
... response to the needs of its core 18-35 year old female target. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for ...
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$295.00
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Global Consumer Trends: Gender Complexity
8/17/2009 | published by: Datamonitor
... However, gender complexity also reflects how the shift in gender roles is not totally prescriptive: both genders' values are diverse and complex Scope Detailed trend analysis outlining what constitutes 'value' for consumers (trends are, after ...
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$3,995.00
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